… and why all brands can benefit from a listening post.
Social media has enjoyed the fastest rate of adoption of any media form in human history. As individuals we consume and produce media amongst one another continuously, but when it comes to social media engagement, most brands and organizations still have the old culture of broadcasting. Over the past few years, companies have joined social media channels in droves, but for many, these new channels are seen as just this, channels – additional outlets for more broadcasted messages. What companies need is maybe to do less talking, and more listening.