Monthly Archives

August 2014

Football Season Returns: Watching the Premier League

By | Events, Sports | No Comments

The new Premier League season kicked off this weekend. With the World Cup already under our belts, football (or soccer to our American friends!) is back, and so is Buzz Radar, ready to give you the most complete picture minute by minute, game by game.

First, we have the full Premier League 3×3 visualisation. Drawing from all the hashtags used by fans of the clubs, this gives the biggest possible picture of the conversation round the competition.

Reflecting the breadth of posts being pulled in, there are two “Most Talked About” panels which dig deep into the discussion and show who and what are the most talked about Official Partners, Broadcasters, Shirt Sponsors, Kit Manufacturers and Managers are. Of course, during the season we can add even more topics and brands — even players — to show who and what is getting a boost from 24/7 football chat.

The “Share of Voice” panel shows which of the teams competing for the championship are winning the battle for most committed fans: whose supporters are dominating the social media space.

To reflect the ultra-fast world of modern football, the “Most Influential” panel updates every hour, rather than every day, showing whose making waves right here, right now.

It also has one of the most impressive heat maps we’ve produced, with conversation all over the globe reflecting the global appeal of the Premier League.

You can see it live on our homepage demo and fuel your football fandom.

In the Spotlight: Skype Moments at Marvel’s Guardians of the Galaxy

By | Events | No Comments

Today is the release of the much-anticipated Marvel’s Guardians of the Galaxy. And we had the privilege of collaborating with Skype ahead of the premiere to truly engage fans in both LA and New York.

Skype positioned large screens in Flatiron Plaza in the Big Apple to connect east coast fans to the premiere happening across the country in Los Angeles. Setting up a virtual red carpet, Skype provided a special portal to the stars and event. Fans’ tweets and comments were showcased for all to see, as well as connecting children involved in New York’s Police Athletic League to chat with Chris Pratt, Bradley Cooper, Vin Diesel and Zoe Saldana (to name a few) on Skype.

The festivities included a special virtual dance-off to give some lucky fans passes for a later screening. All this turned into some solid social traction. Leading up to the release today, Marvel’s Guardians of the Galaxy has garnered more than 490,000 mentions and 34,000 photos. While mostly in focused in the United States, it did translate to some upward growth for Skype’s social communities (adding almost 14,000 new Twitter followers and 150,000 new likes).

Need some background on Marvel’s Guardians of the Galaxy before you catch the film? Here are 10 things you need to know. Let us know your reaction to the flick!