Monthly Archives

April 2015

Changes Are Afoot: What You Need To Know About Facebook’s Latest Changes

By | Social Media Marketing

Today it was announced a series of new changes are coming to a Facebook page near you. Periodically, Facebook changes things like this to enhance the user’s experience. The downside is marketers need to be aware of the changes and how that impacts their content marketing strategy. The change you will start seeing is focused on users’ News Feeds and aims to provide a richer content-focused experience. But just because there is a change coming doesn’t mean you need to worry. There are three updates, and we’re covering it in detail for you:

Update 1: It’s All About Balance

Content from friends will be prioritised. To address concerns that users might miss important updates from the people they really care about, the new algorithm now factors that in. This doesn’t mean that News Feeds will no longer show content from pages but the balance will be stronger with individuals having a stronger preference. It’s all about balance.

Update 2: It’s All About Content

If a user consumes the first round of content in the News Feed, then more (and/or duplicate) content from other sources will be displayed. The goal of this is to ensure richer, more relevant content is seen first, and for those with smaller networks, there will always be a rich display of content available in their News Feed. It’s all about the content.

Update 3: It’s All About Real Stories

Remember seeing stories regarding your friends’ activities, like how they commented on another post? Stories like this:

Well, that is no more. Facebook is drastically reducing the updates on the likes and comments of your friends. What we’re interested in are the real stories, not our general activity.

So, what does this really mean for your brand page?

Facebook says the impact will “vary considerably depending on the composition of your audience and your posting activity.” Your content will come after friends and their activity on your page won’t be seen as much; but if you’re creating solid content, then those friends may be sharing it, giving it the same prominence. The main tenant of your Facebook activity remains unchanged: create valuable content that’s relevant to your audience. Content is king.

Straight From The Source: Your Twitter Data

By | Buzz Radar News

We don’t have to tell you: your data is important. It provides you the insight to make the best decisions. So, we work hard to partner directly with data sources to ensure you have the best data available at all times. Since our inception, we’ve been in regularly communication with all the major platforms, like Twitter, Google, Instagram and Facebook. These partnerships are important to us, and we greatly value them.

Recently, Twitter made an announcement that the Twitter Firehose will be shut off and all data services will go via Gnip, their latest acquisition. You may be wondering: how does this impact me and my data?

It doesn’t. Because we are in regular communication with our partners, we had already been paving the way for this transition. We are excited to say our data integrity remains intact and our clients can rest easy. Twitter has made this process smooth for us, and we look forward to the new depths of data this move makes for all who use our platform.

As Head of Twitter Ecosystem, Zach Hofer-Shall, has said:

“One of the reasons Twitter acquired Gnip was because Twitter believes the best way to support the distribution of Twitter data is to have direct data relationships with its data customers – the companies building analytic solutions using Twitter’s data and platform. Direct relationships help Twitter develop a deeper understanding of customer needs, get direct feedback for the product roadmap, and work more closely with data customers to enable the best possible solutions for the brands that rely on Twitter data to make better decisions.”

Our direct relationship with Twitter gives you the best solution possible for your data, and you can rest assured all your data is unlocked with us.

Remove The Silo: The Benefits of Data Democracy

By | Food for thought

Here at Buzz Radar, we believe the increasing access to data increases collaboration and the insights your company can garner from that data. We believe in the First Law of Data Democracy. This law states this:

As the number of workflow-engaged stakeholders interacting with data visualisation tools increases (within agreed policy access limitations), the natural propensity increases for actionable insights to be a) taken away and acted upon and b) further fed back into the analytics engine itself.

Recently, we’re seeing some positing that data visualisation without data education is dangerous. Even a little data visualisation is seen as reckless in uneducated hands.

It is true we all could benefit from a more robust data education. In an ideal world, a team of data scientists could be readily available to help address issues with teams as they arise. But in our real-time culture, that is rather unrealistic to expect in most settings. Right now, 72% of people who complain on Twitter expect a response within an hour. And if have numerous complaints, the time available is cut sharply. You need to be able to react quickly.

We think data in the hands of the whole team is extremely valuable and has many benefits. Having a culture of open access and open data leads to better collaboration and increased response times. Not all data needs deep interpretation and analysis. For social data, you can start seeing many correlations and make valuable insights when it’s presented in a meaningful way. We know that individuals process visual information 60,000 times faster than the time it takes our brain to decode text. And 90% of information that enters the brain is practically non-verbal. This is a large reason we feel data visualisation helps immensely. You can see what data points stand out and you can process data much more efficiently and quickly. When time matters, having your data visualised is a great aid.

Then there’s collaboration. To make better decisions, you need the data in your hands. Data scientists can’t be in every place at all times, so it limits your ability to collaborate. Companies with increased collaboration see increased revenue. Employees who collaborate together are more efficient and also see increased commissions. So, you want collaboration. Putting data in your employees hands ensures they are making the most informed decisions during those meetings.

Sure, train your employees in data analytics when you can, but trust your employees. Let the data start to tell your story and use it to inform your roadmaps. We’ve seen this work. Over 21 million customers visit leading UK retailer, Marks & Spencer, every week. Marks & Spencer wanted to create a culture of listening within their company, so using our platform created the M&S Social Walls: two giant 9 screen installations deployed in their Paddington HQ’s canteens and communal areas. It’s aim to create a live window that connected thier customers with their employees. Upon installation, their confectionary team noted that their Percy Pig product was a hot topic. They brought key decision makers over to share the insights and subsequently increased related products, many of which are now top sellers.

It’s time to pull down the data silos.

Being Part Of The Google Community

By | Buzz Radar News

As a dynamic and evolving startup, we seek out products that can help us grow as rapidly as our ambition. Recently, we participated in Google’s Growth Engine website. Google’s goal is to inspire businesses and help empower small business entrepreneurs to maximize the power of the web and it’s resources.

Why is this important? Small businesses that fully embrace the web generate new jobs almost twice as fast as those that do not and are 50% more likely to sell their products or services outside their region.

We know the power of data and technology. And we are constantly striving to improve. In addition to being fans of Google’s email services, we also have adopted regular use of Google’s other products, ranging from Google AdWords and Google Analytics to the highly sophisticated software language AngularJS. Being a part of the Google community challenges us. Check out Google’s Growth Engine, and a bit more of our story below: