We’ve returned from the sunny land of Cannes, but that meant fully processing all that happened at Cannes Lions. With 285,000 mentions and 32,000 photos, the festival had an impressive reach of 3 billion. More than 13,500 attendees flooded the city by the sea, with over 100 awards handed out. Some of the highest honors went to
- Al Gore for the Lion Heart Award
- R/GA for Agency of the Year
- HEINEKEN for Creative Marketer of the Year
- Droga5 for Independent Agency of the Year
- Smuggler USA for the Palme d’Or
- Ogilvy & Mather for Network of the Year
- WPP for Holding Company of the Year
You can see some of the deservedly awarded work here, but it wasn’t just about previous work that we wanted to celebrate. The social buzz revealed some interesting trends.
Wednesday proved to be the most active day. Attendees flew in at various times, and it was noted that Wednesday seemed to be when most were likely to be present at the festival. Not surprisingly, Twitter was the main platform in use. Also not surprising was Ogilvy’s dominance over the week. Garnering over 41% of the conversation, they were a social force to be reckoned with. They also provided the most retweeted tweet of the festival.
— Ogilvy & Mather (@Ogilvy) June 21, 2015
Behind Ogilvy was Twitter at 10% and Havas at 5%. On the speaker front, substance was preferred. While celebrity figures did earn a place in the top ten, the buzz centered around Unilever’s Keith Weed, Al Gore, Monica Lewinsky and Ogilvy’s Tham Khai Meng. Pharrell and Kim Kardashian tied to round out the top five. It appears that those at Cannes really did want something they could chew on and be inspired by; something to note for those planning for Cannes Lions 2016.
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