This past May, we partnered with The Memo to monitor the UK General Election 2015 with great excitement. We know that social data provides insight into the general public on a host of things, but we also learned pinpointing how a political issue or candidate will fare is a little more nuanced. With the latest UK General Election, we saw this clearly, with every poll being off. While many analysts stood shocked, that need not always be the case.
We know citizens are politically active online. In fact, 66% of users have engaged in civic or political activities with social media. So, how do we use this social data responsibly? There are numerous factors to consider when looking at politics and social data. Here are a few: