Content marketing often feels like a buzz word; yet, the results are well known. Companies that publish 16+ blog posts per month garner almost 3.5X more traffic than their competitors that blog four times or less a month. Content marketing helps build authenticity and adds value to your customers.
But how do you get started on your next piece? Content for the sake of content doesn’t actually add the value you’re seeking. As with most company activities, what you produce has to align with your company goals. Start there, then reframe it and speak directly to your audience. The more personal, the better it tends to be received (but always keep your company’s voice in mind). The piece though that can often be overlooked is data. How are you collecting data? How are you displaying that? Data gives your content support and structure. So, while you’re looking to connect and create an emotional narrative, don’t discount the structure for the fluff.
AnnHandley.com has a great checklist to walk you through your next piece, and it highlights our favorite portion: data. If you need help capturing your data, don’t be afraid to give us a try.