Monthly Archives

December 2015

Holiday Magic: 6 Examples Of Brands Winning With Visuals

By | Social Media Marketing | No Comments

We talk a lot about how the brain craves visuals and the power of a visually strong content strategy. But how are brands making the most of this and their data? We have a few favorites that have shown the advertising world how to do it this holiday season:

John Lewis


We’d be remiss if we didn’t mention John Lewis. The brand is now reknown for creating some of the best holiday adverts. Last year it was Monty the Penguin, this year it’s Man on the Moon. And the videos always manage to trend. Focusing on storytelling is one John Lewis’s strengths. The storytelling in their videos is superb and plays on the childlike nature in us all.

Macy’s


A departure from their normal advertising, Macy’s invested in a long-form video this year. Again, we see the brand seeing the value in storytelling. Their Wish Maker video not only is on brand for a company that is often synonymous with Christmas, it leaves the watcher feeling deep emotions arising from the sweet story that incorporates the “magic of Macy’s”.

Lagavulin


The Yule Log on repeat is a staple for many, and Lagavulin channeled the perfect spokesperson for their brand: Nick Offerman sipping on their scotch by a fire. This 45-minute silent video replaces the standard Yule Log video and offers a bit of humour, putting their brand in front of a broader audience in a relevant way.

HBO Now

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HBO knows they create solid series. Between Game of Thrones, Girls, Last Week Tonight With John Oliver and more, pop culture is littered with references to their shows. And HBO plays perfectly off that and our culture’s FOMO.

IKEA


Playing off the natural tendency for many to host and impress during the holidays, IKEA is providing holiday how-to’s to boost your hosting abilities. With holiday imagery and helpful instructional videos, IKEA is keeping their brand in your holiday mindset in an engaging and relevant way.

Loterías y Apuestas del Estado


Spain’s national lottery will definitely tug on your heart strings. Using a nightshift security guard at a mannequin factory to deliver unexpected acts of kindness, he becomes the hero and a vehicle for the viewers to feel like they could be too. But they didn’t leave the guard in the video. Justino is incorporated throughout the website, keeping the connection going.

Here’s hoping these examples give you some inspiration, and don’t forget us when you need to start showcasing all your great visual content. Happy Holidays!

The Visual Craving: 13 Reasons Visualisations Win

By | Social Visualizations | No Comments

We gotta believe it to see it. We are visually wired as people. It takes our brains only 150 milliseconds to process a symbol — compare that with reading this sentence. But this wiring really helps us.

We are dealing with information overload. We receive over five times more information today than we did in 1986. That means visuals help us comprehend all that info faster and allocate it to appropriate memory storage. For example, we only read about 28% of the words on a website the first time we visit. We’re scanning the words and processing the images first and foremost to determine if we should invest more time into it. Putting text and data into visualisations increases what we retain and helps us process that info at lightning speeds.

So, as we continue down this path, ask yourself if you are presenting your information in the most compelling and engaging way. If not, we can help.

*Infographic and data courtesy Neomam.com.