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February 2016

The Big Players At The Big Game: Super Bowl 50

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This year’s Super Bowl averaged 111.9 million viewers, making it the third most watched U.S. program ever. With a two star quarterbacks pitted against each other, and Cam’s trending dabbing already a meme, viewership was at a high, and social conversation showed it. The week leading up to and night of the big game garnerd over seven million mentions with 522,000 photos shared. At the peek of the conversation, over 156,501 tweets took place at 9pm EST, coinciding with the Pepsi Halftime show.

As with major events, major celebs got in on the conversation:

Interestingly, the most popular image around the night centered on Liam Hemsworth and Jeff Goldblum’s ad together:

Overall, the top hashtags were #SB50 at 38%, with #SuperBowl at 14% and #KeepPounding at 11%. On the brand front, Esurance was the clear winner at 66% of the conversation, largely centered on their giveaway. Behind them were Pepsi at 11% and LG at 8%.

Mountain Dew gave us puppymonkeybaby; Doritos took on childbirth in a, well, unique way; and Colgate reminded us of the value of water. While the Broncos may have won the title, the halftime show was the game stealer. Beyonce dropped a new song and announced a world tour, while collaborating flawlessly with Coldplay and Bruno Mars. In the end, Super Bowl 50 held something for everyone.