Monthly Archives

May 2016

Buzz Radar, London // Lifestyle commercial and office photography // www.samdocker.co.uk

6 Reasons Digital Signage Wins For Internal Communications

By | Digital Signage | No Comments

The appeal of digital signage for customers and external engagement is vast. It can increase foot traffic, point of sale purchases and overall brand sentiment.

But can it also benefit your business’ internal communications? Worldwide, only 13% of employees are engaged at work. That means that more likely than not this includes your team. And this matters because unengaged employees do not spread your message. Conversely, engaged employees improve productivity by 20-25%, putting potential revenue at about $1.3 trillion a year.

Improving your internal communications methods and channels can help build up morale and engagement. Communication has to start from within — and this is where digital signage can help you. Your team needs tools that can cut through the noise. Employees are already in near-constant communication with each other, whether it’s Facebook, Salesforce Chatter, Slack or WhatsApp. It behooves organisations to communicate in ways that are more natural for their employees: digitally. While you could stick with email, face-to-face meetings or an intranet, you run the risk of crucial information not being seen or heard. For example, intranet usage is at an all-time low: less than 13% of employees use theirs daily.

Currently, 50% of companies are already using the digital signage to enhance internal communications. Digital signage gives companies the ability to communicate seamlessly and interactively, integrating existing systems and platforms. Brands also have the option to incorporate more video, which can be more engaging and provide more education and details on complicated or sensitive issues.

The other perk of digital signage as an internal communications tool is that it can be used to highlight real-time content, like weather, data visualisations, news or even social media trends that employees might be checking on their laptops or phones otherwise.

There are six ways we believe digital signage for internal communications can help your business:

  1. Create a culture of listening.
    Showing what customers are saying in real-time has an immediate impact on how service is provided and for giving your team an instant pulse on what matters: your end consumer.

  2. Encourage employee feedback.
    50% of employees already post about their employer on social media. By incorporating social media and employee channels, like Yammer and Slack, you have the opportunity to highlight employee feedback and engagement. This turns traditional digital signage into a two-way communication platform.

  3. Boost employee engagement via transparency.
    Research ranked transparency as the single most important factor in engagement. Digital signage can help you share important metrics in real-time and be as transparent with your entire team as you can.

  4. Celebrate top performers.
    While bonuses might seem the natural route, praise from managers has been found to be the single most effective way to foster better performance. Digital signage gives your management a simple way to bolster recognition and praise.

  5. Get a better sense of competitors and the market overall.
    Competition is a natural motivator. Seeing how your brand’s competitors are faring can motivate your team. A high-level overview of both your competitors and the market lets your team see important milestones and metrics.

  6. Highlight key messaging from management.
    Memos get lost; emails go unread. When your team needs to know company wide announcements, digital signage can put it front and centre, ensuring it gets seen more effectively and adds weight to what’s shared.

Digital signage can add value externally and internally. It’s all about knowing how to use it. Our team is happy to guide you and your business to success with it. Learn more about Relay and how we can help here.

Buzz Radar, London // Lifestyle commercial and office photography // www.samdocker.co.uk

Made You Look: The Rise of Digital Signage

By | Digital Signage | No Comments

We’re often surrounded by screens; we’re even seeing them more in businesses and retail environments. From digital menus in restaurants to wayfinding kiosks in transport centers to digital billboards in airports, digital signage is becoming increasingly popular. But why?

Digital signage attracts attention — and it means consumers are more likely to pay attention. In fact, digital signage has a higher recall rate than any other traditional media. 83% of people can recall at least one ad seen on a digital billboard in the past 30 days. In addition, digital displays capture 400% more views than static ones. One restaurant even boasted a 50% increase in sales when switching to a digital menu. All this means more eyes and better brand recognition.

So, how exactly can your business use digital signage? It’s most commonly used to display messages and replace company memos. But it can also be used to share data to help reduce workload. You can update messaging easily and remotely, so everyone sees important info instantaneously. For example, our friends at STA use it to update fares and packages from their HQ and distribute to more than 200 stores globally. They are also able to incorporate engaging UGC. This year they plan go entirely paper poster free.

Integrating digital signage with real-time user generated content, like Twitter and Instagram posts, makes your content three times more engaging. This brings in trust from friends and people consumers know. This combination means that digital signage can influence purchase decisions and increase brand awareness. Eight of ten customers have entered a store because of a sign catching their interest.

What are some other applications? Digital signage can:

  1. Be a tool to interact with your customers.
  2. Provide information and entertainment while customers wait.
  3. Make environments more attracting and engaging.
  4. Display anything from UGC to ads to media to video to Twitter feeds.
  5. Reduce printing costs and time.
  6. Provide additional revenue from advertisers.
  7. Engage customers at the point of sale.
  8. Provide peer recommendation for products and brands at point of sale.

Digital signage can directly translate to sales. In fact, 80% of brands experienced a significant increase of up to 33% in additional sales by using digital signage.

The benefits of digital signage are pretty clear. With our Relay product, you can get your own digital messaging platform and give it a try. Learn more and get started here.

Magic In The Making: The Rise of Leicester City

By | Sports | No Comments

Leicester City shocked the world of soccer by winning the Premier League title for the first time in the club’s history. The team stayed top of the table for most of the season and showed up regular league winners. The odds at the start of the season for this were quoted at 5000 to 1, owing to the fact the club narrowly escaped relegation and having been bottom of the table since before Christmas the previous year. To give you an idea of just how unexpected it was, Simon Cowell ousting David Cameron as Prime Minister and Piers Morgan becoming Arsenal’s manager were considered a more viable bet at that point.

Behind them, the magic of Tottenham excited long-time fans with a not-quite title challenge; Liverpool managed to make it to the finals of the Europa League; while poor Chelsea all but imploded. This translated to buzz online, with Leicester City being the most talked about club, Jose Mourinho being the most popular manager online, and @LFC the most used handle.

While Last year Leicester barely ranked conversation online, this year clearly shows that with success comes conversation. See a bit more of the magic on and off the pitch:

The Trick To Understanding Sentiment

By | How To | No Comments

If you’re in marketing, you’ve no doubt heard about sentiment. And you probably have your own views on it. It gets a bad rep, and in a lot of ways for the right reasons. But considering its widespread use, it’s worth digging a little deeper into the metric and seeing how to use it effectively and ethically.

Take this tweet. It actually ranks as negative sentiment yet, it more truly should be neutral to slightly positive. The main beef with sentiment is that most algorithms can’t fully master the nuances of speech. Sarcasm, in particular, is rather hard to get without full context.

Fortunately, technology is rapidly evolving, and sentiment is already bounds better than it was years ago. Sentiment is more than just a word for word analysis. Any sentiment analysis should include:

  • Sentiment shifters (e.g. “I find this tool less useful than yours”)
  • Connectives (e.g. “This tool is everything but useful”)
  • Modals (e.g. “In theory, this tool should be useful”)

Most tools now factor this in and allow for semantic interpretation and analysis. This gives you a great base. Sentiment really shines in showing you how to adapt, what your strengths and weaknesses really are, and where you stand. As much as sentiment tools are evolving, these are things that can really only be gleaned by human review. This review should look at

  • Topics: what are the main areas of discussion?
  • Aspects (subtopics and attributes): what about those topics is being talked about?
  • Sentiment: what is the sentiment of the content and the opinions contained?
  • Holder: whose opinion is being discussed? Are there multiple in the same content? If so, how do they differ, if at all?
  • Time: when was this content posted?

These factors help you know what to do with sentiment. Knowing your brand has a 60% positive sentiment ranking provides little insight. Knowing that the reason your brand has that sentiment score is because of excellent customer service helps you decide to put more resources into customer service.

So, don’t throw sentiment out with the bathwater. It can be a very valuable starting point for insight. Just know you have to dig a little deeper into it. We recognise that here at Buzz Radar, so we actually separate out our sentiment by platform and emotion to help you really understand the why. Coupled with Word Clouds and information on most influential posts, you can start to get a better sense of what’s really driving your sentiment score.