The appeal of digital signage for customers and external engagement is vast. It can increase foot traffic, point of sale purchases and overall brand sentiment.
But can it also benefit your business’ internal communications? Worldwide, only 13% of employees are engaged at work. That means that more likely than not this includes your team. And this matters because unengaged employees do not spread your message. Conversely, engaged employees improve productivity by 20-25%, putting potential revenue at about $1.3 trillion a year.
Improving your internal communications methods and channels can help build up morale and engagement. Communication has to start from within — and this is where digital signage can help you. Your team needs tools that can cut through the noise. Employees are already in near-constant communication with each other, whether it’s Facebook, Salesforce Chatter, Slack or WhatsApp. It behooves organisations to communicate in ways that are more natural for their employees: digitally. While you could stick with email, face-to-face meetings or an intranet, you run the risk of crucial information not being seen or heard. For example, intranet usage is at an all-time low: less than 13% of employees use theirs daily.
Currently, 50% of companies are already using the digital signage to enhance internal communications. Digital signage gives companies the ability to communicate seamlessly and interactively, integrating existing systems and platforms. Brands also have the option to incorporate more video, which can be more engaging and provide more education and details on complicated or sensitive issues.
The other perk of digital signage as an internal communications tool is that it can be used to highlight real-time content, like weather, data visualisations, news or even social media trends that employees might be checking on their laptops or phones otherwise.
There are six ways we believe digital signage for internal communications can help your business:
- Create a culture of listening.
Showing what customers are saying in real-time has an immediate impact on how service is provided and for giving your team an instant pulse on what matters: your end consumer.
- Encourage employee feedback.
50% of employees already post about their employer on social media. By incorporating social media and employee channels, like Yammer and Slack, you have the opportunity to highlight employee feedback and engagement. This turns traditional digital signage into a two-way communication platform.
- Boost employee engagement via transparency.
Research ranked transparency as the single most important factor in engagement. Digital signage can help you share important metrics in real-time and be as transparent with your entire team as you can.
- Celebrate top performers.
While bonuses might seem the natural route, praise from managers has been found to be the single most effective way to foster better performance. Digital signage gives your management a simple way to bolster recognition and praise.
- Get a better sense of competitors and the market overall.
Competition is a natural motivator. Seeing how your brand’s competitors are faring can motivate your team. A high-level overview of both your competitors and the market lets your team see important milestones and metrics.
- Highlight key messaging from management.
Memos get lost; emails go unread. When your team needs to know company wide announcements, digital signage can put it front and centre, ensuring it gets seen more effectively and adds weight to what’s shared.
Digital signage can add value externally and internally. It’s all about knowing how to use it. Our team is happy to guide you and your business to success with it. Learn more about Relay and how we can help here.