Monthly Archives

June 2016

Cannes Lions 2016: Shining A Light on Creativity (Infographic)

By | Events | No Comments

The rosé has been drank. The awards taken home. The yachts returned. Cannes Lions 2016 has come to a close. Over 13,000 attendees descended upon the Riviera for a week long festival of creativity. As expected, the week garnered plenty of buzz, with an impromptu freestyle performance from Will Smith and Chris Martin, amongst other controversies, the discovery of 1 Sea being fake and VaynerMedia’s quite incredible party snafu. But it wasn’t just those that pulled the buzz. In an award ceremony dominated by agency creative, one of the more interesting moments was Google Labs London winning the coveted Grand Prix for Product Design for its work with Levi on the Jacquard.

Throughout the week, we tracked the conversation and major points to bring you the most important insights. And as seen with Jacquard, substance is what the crowd and industry are seeking. Compared to last year, Cannes Lions saw a 31% decrease in conversation but a 66% increase in reach with a move of more people looking for curated content (learn more on here with Mindshare). This culminates in an overall reduction of noise, but, ultimately, more eyes on what was coming out of the festival. And provides the pertinent key takeaway: it’s what you do that matters.

See all the data below, and start tracking your own creative work with us here.

 

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Cannes Lions 2016: Wednesday in Rewind

By | Events | No Comments

Wednesday had it all. Gary Vaynerchuk apologised for a slip-up with a third party production company. Iggy Pop went shirtless on stage. The New York Times won a Grand Prix for their VR work, and the McWhopper garnered a win for Y&R; all while BBH New York reminds us that your Cannes Lions entry could feed 33 starving children with their new Gold Can campaign.

All this to say, the conversation and vibe here at Cannes Lions have been growing. A look at the data with our friends Ogilvy shows that yesterday saw 27,200 tweets and 3877 photos, with a reach of 625.5 million (an 8% growth over Tuesday). Celebrity power was in full force. Will Smith, Usher, Oliver Stone, Anna Wintour and Ryan Seacrest led the speaker conversation and then the most liked photo during the day involving John Cena.

Cannes here we come! 💋🍾👒 @johncena #canneslions #nationalselfieday

A photo posted by Nikki Bella (@thenikkibella) on

On the brand front, Facebook, PRETTYBIRD, Google, Unilever and Spotify took the lead, but WWE made a solid showing this year, coming in 10th for the most talked about brand of the day. We’ll be tracking the data as the festival winds down, but we’re sure the celebrations will continue. Keep up with it all below, and if you’re in Cannes, swing by the Clear Channel Playground at the Grand Hotel to say hi!

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Cannes Lions 2016: Tuesday in Rewind

By | Events | No Comments

With Monday behind us, Tuesday at Cannes Lions turned up. Will Smith and Chris Martin freestyled with iHeartRadio. Craig David made a surprise appearance. 84.Paris, Google, Dentsu, Forsman & Bodenfors, OMD, adam&eveDDB and Colenso BBDO took home Grand Prixes. And that turned to online traction.

There were 23,000 tweets and 3217 photos, that garnered a reach of 593.4 million. All that was a 37% growth in mentions from yesterday! Behind the official hashtag of #CannesLions, @OgilvyCannes was the second most used hashtag. Our friends there sure know how to generate content! Brands ruling the fete included Pepsi, Google and IDEO. Then, Will Smith, Anna Wintour and Usher dominated the speakers. With all the celebrations underway, it’s not surprising that the most liked image during the day reflected the winners from the stage:

We’ll be tracking the data as the festival winds down, but we’re sure the celebrations will continue. Keep up with it all below, and if you’re in Cannes, swing by the Clear Channel Playground at the Grand Hotel to say hi!

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Cannes Lions: Monday In Rewind

By | Events | No Comments

With Cannes Lions back in full swing, we’re tracking every mention and piece of data with our friends at Ogilvy & Mather. Over 15,000 delegates from around 100 countries attend the Festival, making it one of the largest gatherings of advertising and creative brands. A record 43,000 entries were submitted this past year, showcasing the strength of the awards program.

While the winners from Monday are still celebrating, we want to toast those who took the crown online. With 32,800 tweets and 4700 photos, the day saw a reach of 663.5M. The Product Design, Direct Lions and Radio Lions Awards all led the conversation. Then, our partners @Ogilvy were the most mentioned handle, with Blippar being the top brand of the day. On the speaker front, Brian Eno, Sir John Hegarty and Cindy Gallop proved to be top favorites. With Ogilvy providing solid insight from the panels and the speakers giving an inside window to the intersection of humanity and advertising, Monday showed that substance wins out in the end.

Stay tuned for more insights from Tuesday, or to keep up live, monitor our Visualisation Dashboard below.

If you’re in sunny Cannes, book a demo with us, or, if you can’t make it, sign up for our post-festival insights report.

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Joining The Spotlight At Cannes Lions

By | Buzz Radar News | No Comments

It’s that time of year again when the world’s most creative advertising and agency minds join together for Cannes Lions. Kicking off June 20th, Cannes Lions is the celebration of the best campaigns and ads that have come out in the past year. Last year showcased some incredible moments, and we’ll be back at the festival to share with you the highlights from this year.

In addition to tracking all the data around the week-long fête, we’ll also be showcasing the world’s first emotionally responsive billboard with Clear Channel. Together, we’ll capture the real-time sentiment of the event by analysing over 5,000 #CannesLions social posts every hour and then presenting adverts that respond to the tone and emotion of the attendees. We’ll also be covering all that’s coming out of the upcoming Brexit with our friends, The Memo.

If you’ll be at the festival, swing by the Grand Hotel to find us. And if you’re not able to be down in sunny Cannes, keep the energy and creativity flowing with our live data here (viewable on your mobile device as well!).

14 Insider Tips To Make Your Data Reliable

By | How To | No Comments

Did you know businesses that engage in data-driven decision making enjoy a 5% increase in output and productivity. But how do you ensure you’re making decisions off reliable data? We've pulled together our tips for getting the most out of your data and best practices for data ethics.

Dive deeper into your data with us.

Buzz Radar, London // Lifestyle commercial and office photography // www.samdocker.co.uk

How To Measure The Real Value of Social

By | How To | No Comments

The importance of social media is well-stated. 71 percent of consumers follow businesses online for promotions, with 66 percent onboard for updates on new products. What’s more is that more than half of consumers will go online for customer service and 61 percent indicate reviews impact purchasing decisions. Social is now a crucial part of business.

While this is well-known, how does a business actually measure the efficacy of social? It allows for direct engagement with customers, the opportunity to build and expand brand presence, and sell more. There’s data for follower count, retweets, reach and more. Identifying which pieces of data matter is core to measuring social ROI. It’s more than likes and followers. Social media now allows brands to use more links, tag and even directly sell on platforms to create a frictionless purchasing opportunity and a better way to track the process.

So, how can your brand measure the real value of social?

      1. Think about evaluation at the start of campaigns.
        Design your measurements during the planning stages instead of at the tail end. While you may have to adjust campaign plans (by calibrating the weights of certain activities or introducing A/B tests), it’s much more effective to begin with the end in mind. The best way is to honestly and realistically define objectives, such as building brand awareness, driving leads, improving customer support or collecting consumer feedback.
      2. Start with the basics.
        Social is no different than other campaigns. Consider the purpose, priorities and timing of your evaluation. Clearly define which decisions your evaluation will inform and when you need the insights. There is no one size fits all approach. You will need to select the appropriate data and methodology for your brand and your campaign objectives. For example, if your main objective is brand awareness, you’ll want to look at community growth, as well as sentiment and share of voice. For lead generation, set up special links to track customer behavior. For customer support, compare dips in calls/emails versus rises with online requests or response times.
      3. Avoid silos and look for context.
        Social should never live alone. Social media is just one part of your marketing campaign and should be evaluated as such. This means that you’ll need to factor in both long and short-term goals. Activities with call-to-actions, for example, competitions calling for likes, will inevitably result in greater immediate response and online engagement, but they may not necessarily be set up to indicate long-term effects. In addition, looking at the data in context with other marketing objectives, you can see patterns and correlates that might be overlooked if data sits alone.
      4. Consider content classification for various goals.
        Some content or initiatives will be more effective for some objectives. A/B testing helps you measure this. You’ll learn what drives conversions and click-throughs, which, ultimately, enables you to understand the ROI on the time and creative spent on your campaigns.

While social continues to grow and become a part of marketing plans, knowing how to measure and interpret the data is key. We want to help you and your team make the most of real-time data.

For more on how we can help transform your business intelligence, head over to our Command Centre page.