The rosé has been drank. The awards taken home. The yachts returned. Cannes Lions 2016 has come to a close. Over 13,000 attendees descended upon the Riviera for a week long festival of creativity. As expected, the week garnered plenty of buzz, with an impromptu freestyle performance from Will Smith and Chris Martin, amongst other controversies, the discovery of 1 Sea being fake and VaynerMedia’s quite incredible party snafu. But it wasn’t just those that pulled the buzz. In an award ceremony dominated by agency creative, one of the more interesting moments was Google Labs London winning the coveted Grand Prix for Product Design for its work with Levi on the Jacquard.
Throughout the week, we tracked the conversation and major points to bring you the most important insights. And as seen with Jacquard, substance is what the crowd and industry are seeking. Compared to last year, Cannes Lions saw a 31% decrease in conversation but a 66% increase in reach with a move of more people looking for curated content (learn more on here with Mindshare). This culminates in an overall reduction of noise, but, ultimately, more eyes on what was coming out of the festival. And provides the pertinent key takeaway: it’s what you do that matters.
See all the data below, and start tracking your own creative work with us here.