Monthly Archives

August 2016

Summer Olympics 2016: Who Won Social Gold

By | Sports | No Comments

While the USA, Great Britain and China may have walked away with the most medals from their performances, the conversation online around the Summer Olympics focused on the individual winners. Many of the top athletes and hashtags were official markers of the conversation, like @Olympics, but some standouts included first-time medal winners, like India’s P. V. Sindhu. Sindhu charted history with the feat, as she is the youngest and first woman to garner an Olympic Silver medal representing India.

While the major peaks in conversation centered around swimming events, Athletics was a major topic. With 51 events throughout the games, viewers had a breadth of opportunities with which to contribute to the dialogue. There was a clear lead with sponsors of the games, with GE dominating most of the conversation in those areas.

One interesting note is the downward trend in overall conversation from the summer Olympics in 2012. With a focus on Rule 40, this may have factored in how much the topic was actually mentioned online and able to be tracked.

See the social trends from throughout the competition below.

olympics

Put Your Data In Action: Global Sporting Events & Social Data

By | Events | No Comments

Global sporting events like the Olympics and World Cup are the most social events we have. The 2014 World Cup in Brazil broke records, with 116 million mentions — and Rio 2016 is expecting to break them again. With the Olympics fully underway, many brands are searching for viable ways to be a part of the conversation.

Currently, we’re working with several brands to help maximise the opportunities presented at the Olympics, but the best way to learn from a global event is to look at what’s worked in the past. So, we’re looking back to the winners of the World Cup to share how data can guide your brand.

During the 2014 World Cup, we tracked the online conversation throughout each game. Beats by Dre, adidas and Paddy Power were able to see the impact of their efforts at any point in the tournament. Beats by Dre came out as the second most mentioned brand during the World Cup, while adidas won the hashtag war, claiming more than 79% of branded hashtag conversations. This translated to direct sales for adidas. adidas reported a new record in football sales of €2 billion that year, with more than 8 million official jerseys, which is 1.5 million more than the last World Cup. Not surprisingly, their best-selling jersey was tournament champions Germany.

See how Twitter’s Live Studio was able to make the most of this moment here:

Then start optimising your data with us around the Olympics or any upcoming event.

Buzz Radar, London // Lifestyle commercial and office photography // www.samdocker.co.uk

4 Reasons to Use Visuals in Retail

By | Digital Signage | No Comments

The retail industry is a big driver of the US and UK economies. In the US, there are nearly 3.8 million retail establishments; in the UK, it’s the biggest employment sector. With so many locations, how can retail stores stand apart? Digital signage may be your solution.

  • Attract eyeballs and increase footfall.
    Digital signage outside your establishment increases the likelihood you’ll be seen, and as such, the likelihood potential consumers enter your store. In fact, one study has shown that 76% of consumers were drawn inside because of their signage, and eight out of ten consumers actually purchased something because of a sign.
  • Save on printing and update your advertising quicker.
    Advertising and marketing move at rapid speeds. When you want to ensure your store stays relevant and on trend, printing can become costly and time intensive. By using digital signage, you can update on location instantly. Furthermore, the ability to standardise messaging and marketing materials across many stores through a centralised playbook can be very powerful.
  • Build on the in-store experience and relationship.
    Consumers want to feel valued. By personalising their experience or creating immersive brand experiences, you’re communicating their value to your brand. Consider placing digital signage around high dwell time areas of the store to entertain or upsell customers or to offer exclusive content.
  • Inform your consumers.
    Consumers today are more educated than ever before. Two in three consumers do not find the information they need in-store, with 43% then leaving frustrated. As such, 71% of in-store shoppers use smartphones for online research, strongly believing it is more important to their in-store experience. Digital signage can help guide consumers to more information. Interactive digital displays can point shoppers to a retailer’s website as they research product information. By aiding the consumer, you’re increasing the likelihood they return to the in-store experience you’ve created.
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    It’s at the intersection of in life experiences with digital complements that most of us reside, and that wins over consumers. Here, retail can really grow, and where we think digital signage has the most potential.

    Digital signage has a multitude of uses; it’s about finding the right way to employ the tool for your needs. Learn more about our solutions and contact us to see how we might be able to help you.