We swim in a sea of data. How can you take your data and turn it into intelligence you can use?
There are two main types of data: structured and unstructured. Structured data follows a specified format and requires processing to produce. Aggregated numbers/data points are a great example of structured data. Conversely, unstructured data doesn’t follow a specified format, but this is the individual data behind your structured data. This is text, tweets, photos that provide context to your structured data. Structured data provides you with the what is happening, while unstructured provides the why.
Both are important for turning data into insights. Here we share our tips for turning both types of data into insights in various areas that impact your brand or client.
Get started by aggregating all your data in one place here.