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We know what your customers are thinking. No, really.

By | Buzz Radar News, Command Centres, Food for thought, Social Media Marketing, Social Visualizations | No Comments

Data is hidden within many sources. That’s why our Command Centres are expanding beyond social to give you deeper insights. With our new updates, we can integrate more data sources into our platform to give you a comprehensive view of your business. But we’re not stopping there.

We’ve partnered with IBM to bring you next-generation cognitive insights from Watson. Your sentiment is now analysed with Watson’s AI API. Meaning you can understand how your social media followers feel about your products or brand.

And want to know more about those discussing your brand? That’s where Watson comes in. We’re now able to run all your data through Watson Personality Insights to really understand more about your audience. Personality Insights extracts personality characteristics based on how a person writes. This is great for creating detailed personality portraits of individual customers for highly-targeted segmentation, improving lead quality based on “like” personality characteristics, personalizing recommendations, matching personality types, and more.

personality insights in mac frame

From improving your experience visually to aggregating data and services that give you a better understanding, our goal is to make it easier for your team to truly be data-driven. Learn more about the science and methodology behind the tech here.

Give it a go and add it to your dashboard — then, let us know what you think!

If you haven’t tried Buzz Radar yet, take a free trial on us and let us know how you get on.

Our new platform: Better, faster, stronger and with cognitive insights.

By | Buzz Radar News, Command Centres, Social Media Marketing, Social Visualizations | No Comments

Inside organisations, data and insights are becoming more important than ever. Together with efficiently collecting and analysing data, the speed in which we communicate and present insights to decision makers is now a critical factor in success.

Improving this process has always been our no.1 mission, and we’re about to raise the stakes.

For the past year we’ve been burning the midnight oil working on a major update to our Insights Platform, which we are excited to launch this month. Through rigorous testing and feedback, we’ve combed every single element of our Platform to see where it could be improved.

Our charts now offer a more intuitive interface. You can dive deeper into your data for greater context, export in more formats than ever before and even annotate charts in-screen, either with the mouse cursor, fingertips or pentals (if you’re using touch screens) — all geared to increase engagement around your data.

Line Graph 2

We’ve invested greatly in navigation improvement to make things easier to find, access and amend. Starting with our “Data Settings” tab, you can jump directly to individual settings pages via an expansion menu from any page in our Insights Platform.

This focus extends to our Dashboard Builder too. You’ll now see two Visualisation Dashboard previews across the screen (or one for mobile devices), with the action buttons along the bottom. The ‘Launch’ button now opens the dashboard straight into HTML5 ready for any device — mobile, desktop or tablet.

launcher whats new page image V3

Have numerous Dashboards? One of our biggest new features is just for you then: Dashboard Launcher. The Dashboard Launcher enables you to collate a number of Dashboards into one quick-access one-click screen. This is available within our new Chrome App, or simply an in-browser link. You can build several different Launcher screens, great for distributing different sets of dashboards to different people in your value chain. It’ll ensure the right people are connecting with the right data, and all controlled from the cloud.

These are just a few of over 250 separate improvements we’ve made across our products.

So, the question is; What are you waiting for?

Take a free trial and let us know what you think, we’re always looking for feedback!

Tracking The Big Game – Falcons vs Patriots

By | Command Centres, Events, Sports | No Comments

Yesterday, America hosted their Big Game, and what a game it was, with over a hundred million tuning in. Considering last year over 75% of brands integrated social into their advertising spots during the final, we knew this year would be abuzz with chatter.

With Patriots coming back from a record 25 points down, and Tom Brady throwing for his record 5th Vince Lombardi Trophy, viewership was at a high, and social conversation reflected it. There were over 26 million social mentions related to #SB51, nearly half a million photos shared and a reach of over 21 billion impressions. The top 3 peaks of conversation were the comeback touchdown in overtime, the end of the halftime show and Danny Amendola’s 2-point conversion to tie the game 28-28.

Budweiser along with other brands, plus Lady Gaga, took the legendary half-time slots. The former generating huge buzz with their immigration-themed ad, and the latter by jumping off the stadium roof to kick off the half-time show. However, with 479.9 million social impressions, Netflix’ “Stranger Things” ad generated the most for any ad on the night.

Here are some of the best performing posts from the evening:

Keep up with the fallout using our real-time dashboard below:

 

For more information on our Command Centres and to track your own data, take a free demo on us.

Tracking The Pulse Of London Technology Week

By | Events | No Comments

It’s that time! London Technology Week is upon us. With five days of in-depth discussion and dialogue around what’s emerging from the London tech scene and how to get the most from it, London Technology Week will have highlights we can all glean from. We’ll be tracking the buzz all week long, with our friends from The Memo. So, check back often, and make sure to share your insights from the event!