All Posts By

Nicky Yates

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Reading Between The Lines With AI At Cannes Lions

By | Events | No Comments

We have a special relationship with Cannes: five years ago, Buzz Radar launched at Cannes Lions. Since then, we’ve we’ve made an appearance each year at Cannes Lions. And with each appearance, we strive to surface what’s unique about that year. This year, we’re excited for what we’ll be bringing to the Festival of Creativity in honour of our fifth birthday.

This year, we are focusing on what it takes to win a Cannes Lions. What makes those that rise to the top different and what do they all have in common?

Using our brand new Cognitive Command Centre, powered by IBM Watson AI, we will be running deep real-time analysis on over half a million social posts and posting key insights on the Le Grand Screen to keep people “in the know” at the world’s largest creative festival. Tracking data from a variety of social sources, we will be able to read between the lines and uncover what people really think of Cannes, finding impactful stories that sit beneath the surface of the tsunami of information posted at Cannes Lions. This includes the personality traits of the average Cannes Lions winner.

On average, there are over 500,000 posts generated at Cannes Lions. It’d take a team of analysts a week to go through all the data and make sense of it all. But with AI we can surface a host of interesting insights. AI can learn from analysts and replicate those tasks in a quicker time frame. It also allows us to answer data questions in a similar way that a human analyst can but over a much larger data set, helping us to reveal deeper meanings behind that data. This brings the significance of creative minds in the world’s largest brands and agencies coming together to the forefront.

Partnering with Ogilvy, we’ll be displaying regular insight headlines on Le Grand Screen, alongside real-time social data. You’ll get a chance to see these insights and AI in action in real-time.

Want to learn more? There will also be a chance to interact with our team and our Cognitive Command Centre in the Clear Channel Playground on an 84″ Microsoft Surface Hub. Swing by and say hello, or book an appointment to get a one-on-one demo.

A Look Back At CES 2017

By | Events | No Comments

From virtual reality headsets to self-driving technology, this year at CES 2017 thousands of exhibitors filled Las Vegas with their latest concepts and products. And we were excited to be a part as the Official Data Partner. CES brought paper thin TV’s, self-balancing motorcycles, enhanced VR and imaging and more. So, how did this look online?

Conversation exceeded that of last year, and Samsung topped the conversation overall. And not surprisingly, the audience skewed more toward innovation and authority-challenging. See all the data from behind the week below, and a big thanks to our partners CTA and Microsoft Surface!

WEEKLY ROUND UP CES2017

Stay In The Know This CES 2017

By | Live Social Event Coverage | No Comments

What new gadget is catching everyone’s eye? What brand is stealing the spotlight? For the fourth year, we’ve partnered with CES as their Official Data Partner to keep you in the know. We’ll be tracking every mention during the world’s largest convention and then bringing you the highlights daily.

If you’re at CES 2017, swing by one of our Social Media Command Center to see it all in action. We’ll be at the ARIA, Sands and LVCC North Hall (Booth GL-5A). Or you can follow along with us online here on our blog or on Twitter. Let us know what you’re loving at #CES2017 (and if you haven’t, sign up to nab one of our full reports after the show closes)!

How To Turn Your Data Into Insights

By | How To | No Comments

We swim in a sea of data. How can you take your data and turn it into intelligence you can use?

There are two main types of data: structured and unstructured. Structured data follows a specified format and requires processing to produce. Aggregated numbers/data points are a great example of structured data. Conversely, unstructured data doesn’t follow a specified format, but this is the individual data behind your structured data. This is text, tweets, photos that provide context to your structured data. Structured data provides you with the what is happening, while unstructured provides the why.

Both are important for turning data into insights. Here we share our tips for turning both types of data into insights in various areas that impact your brand or client.

Get started by aggregating all your data in one place here.

Buzz Radar, London // Lifestyle commercial and office photography // www.samdocker.co.uk

5 Reasons Your Brand Should Be Using UGC

By | Social Media Marketing | No Comments

Most brands are readily incorporating digital into their marketing strategies. With that and the prevalence of social in our lives has come a rise in user-generated content. What is user-generated content (UGC)? User-generated content is content produced by the general public rather than by paid professionals and experts in any particular industry. In short, it’s any content or media created by users, including reviews to Instagram photos to tweets.

UGC is everywhere, and in the past few years, it is outpacing content created by companies. But what is the value of UGC, and why should you care about it? Some quick facts:

  1. 65% of social media users aged 18 to 24 consider information shared on social when making a purchasing decision.
  2. Consumers between the ages of 25 and 54 are the biggest content drivers—contributing 70% of all UGC.
  3. 84% of millennials say UGC on company sites has at least some influence on what they buy.
  4. 86% of millennials report that UGC is generally a good indicator of the quality of a brand or service.
  5. Brand engagements rise by 28% when consumers are exposed to both professional content and user-generated product video.

People like to share their experiences and thoughts. With social media being so pervasive, it’s happening on a much more public stage. So, when someone has a great experience with a brand, it’s posted online. The same holds true for negative experiences. Brands should be paying attention.

With the recent critique of review sites like TripAdvisor and Yelp, UGC is increasingly becoming a way to validate positive reviews. 70% of consumers place peer recommendations and reviews above professionally written content. So, not only are you letting your fans help create the content, it is weighted stronger and more authentic as well. Consumers identify with real people and seek out authenticity with the brands they engage with. UGC is the solution. It’s participatory, organic and feels real. And that leads to results.

How are you showcasing your brand’s UGC? See how some of our clients are using Buzz Radar to engage in a more powerful way here.

Summer Olympics 2016: Who Won Social Gold

By | Sports | No Comments

While the USA, Great Britain and China may have walked away with the most medals from their performances, the conversation online around the Summer Olympics focused on the individual winners. Many of the top athletes and hashtags were official markers of the conversation, like @Olympics, but some standouts included first-time medal winners, like India’s P. V. Sindhu. Sindhu charted history with the feat, as she is the youngest and first woman to garner an Olympic Silver medal representing India.

While the major peaks in conversation centered around swimming events, Athletics was a major topic. With 51 events throughout the games, viewers had a breadth of opportunities with which to contribute to the dialogue. There was a clear lead with sponsors of the games, with GE dominating most of the conversation in those areas.

One interesting note is the downward trend in overall conversation from the summer Olympics in 2012. With a focus on Rule 40, this may have factored in how much the topic was actually mentioned online and able to be tracked.

See the social trends from throughout the competition below.

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Put Your Data In Action: Global Sporting Events & Social Data

By | Events | No Comments

Global sporting events like the Olympics and World Cup are the most social events we have. The 2014 World Cup in Brazil broke records, with 116 million mentions — and Rio 2016 is expecting to break them again. With the Olympics fully underway, many brands are searching for viable ways to be a part of the conversation.

Currently, we’re working with several brands to help maximise the opportunities presented at the Olympics, but the best way to learn from a global event is to look at what’s worked in the past. So, we’re looking back to the winners of the World Cup to share how data can guide your brand.

During the 2014 World Cup, we tracked the online conversation throughout each game. Beats by Dre, adidas and Paddy Power were able to see the impact of their efforts at any point in the tournament. Beats by Dre came out as the second most mentioned brand during the World Cup, while adidas won the hashtag war, claiming more than 79% of branded hashtag conversations. This translated to direct sales for adidas. adidas reported a new record in football sales of €2 billion that year, with more than 8 million official jerseys, which is 1.5 million more than the last World Cup. Not surprisingly, their best-selling jersey was tournament champions Germany.

See how Twitter’s Live Studio was able to make the most of this moment here:

Then start optimising your data with us around the Olympics or any upcoming event.

Buzz Radar, London // Lifestyle commercial and office photography // www.samdocker.co.uk

4 Reasons to Use Visuals in Retail

By | Digital Signage | No Comments

The retail industry is a big driver of the US and UK economies. In the US, there are nearly 3.8 million retail establishments; in the UK, it’s the biggest employment sector. With so many locations, how can retail stores stand apart? Digital signage may be your solution.

  • Attract eyeballs and increase footfall.
    Digital signage outside your establishment increases the likelihood you’ll be seen, and as such, the likelihood potential consumers enter your store. In fact, one study has shown that 76% of consumers were drawn inside because of their signage, and eight out of ten consumers actually purchased something because of a sign.
  • Save on printing and update your advertising quicker.
    Advertising and marketing move at rapid speeds. When you want to ensure your store stays relevant and on trend, printing can become costly and time intensive. By using digital signage, you can update on location instantly. Furthermore, the ability to standardise messaging and marketing materials across many stores through a centralised playbook can be very powerful.
  • Build on the in-store experience and relationship.
    Consumers want to feel valued. By personalising their experience or creating immersive brand experiences, you’re communicating their value to your brand. Consider placing digital signage around high dwell time areas of the store to entertain or upsell customers or to offer exclusive content.
  • Inform your consumers.
    Consumers today are more educated than ever before. Two in three consumers do not find the information they need in-store, with 43% then leaving frustrated. As such, 71% of in-store shoppers use smartphones for online research, strongly believing it is more important to their in-store experience. Digital signage can help guide consumers to more information. Interactive digital displays can point shoppers to a retailer’s website as they research product information. By aiding the consumer, you’re increasing the likelihood they return to the in-store experience you’ve created.
  •  
    It’s at the intersection of in life experiences with digital complements that most of us reside, and that wins over consumers. Here, retail can really grow, and where we think digital signage has the most potential.

    Digital signage has a multitude of uses; it’s about finding the right way to employ the tool for your needs. Learn more about our solutions and contact us to see how we might be able to help you.

Cannes Lions 2016: Shining A Light on Creativity (Infographic)

By | Events | No Comments

The rosé has been drank. The awards taken home. The yachts returned. Cannes Lions 2016 has come to a close. Over 13,000 attendees descended upon the Riviera for a week long festival of creativity. As expected, the week garnered plenty of buzz, with an impromptu freestyle performance from Will Smith and Chris Martin, amongst other controversies, the discovery of 1 Sea being fake and VaynerMedia’s quite incredible party snafu. But it wasn’t just those that pulled the buzz. In an award ceremony dominated by agency creative, one of the more interesting moments was Google Labs London winning the coveted Grand Prix for Product Design for its work with Levi on the Jacquard.

Throughout the week, we tracked the conversation and major points to bring you the most important insights. And as seen with Jacquard, substance is what the crowd and industry are seeking. Compared to last year, Cannes Lions saw a 31% decrease in conversation but a 66% increase in reach with a move of more people looking for curated content (learn more on here with Mindshare). This culminates in an overall reduction of noise, but, ultimately, more eyes on what was coming out of the festival. And provides the pertinent key takeaway: it’s what you do that matters.

See all the data below, and start tracking your own creative work with us here.

 

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