All Posts By

Nicky Yates

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Cannes Lions 2016: Wednesday in Rewind

By | Events

Wednesday had it all. Gary Vaynerchuk apologised for a slip-up with a third party production company. Iggy Pop went shirtless on stage. The New York Times won a Grand Prix for their VR work, and the McWhopper garnered a win for Y&R; all while BBH New York reminds us that your Cannes Lions entry could feed 33 starving children with their new Gold Can campaign.

All this to say, the conversation and vibe here at Cannes Lions have been growing. A look at the data with our friends Ogilvy shows that yesterday saw 27,200 tweets and 3877 photos, with a reach of 625.5 million (an 8% growth over Tuesday). Celebrity power was in full force. Will Smith, Usher, Oliver Stone, Anna Wintour and Ryan Seacrest led the speaker conversation and then the most liked photo during the day involving John Cena.

Cannes here we come! 💋🍾👒 @johncena #canneslions #nationalselfieday

A photo posted by Nikki Bella (@thenikkibella) on

On the brand front, Facebook, PRETTYBIRD, Google, Unilever and Spotify took the lead, but WWE made a solid showing this year, coming in 10th for the most talked about brand of the day. We’ll be tracking the data as the festival winds down, but we’re sure the celebrations will continue. Keep up with it all below, and if you’re in Cannes, swing by the Clear Channel Playground at the Grand Hotel to say hi!

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Cannes Lions 2016: Tuesday in Rewind

By | Events

With Monday behind us, Tuesday at Cannes Lions turned up. Will Smith and Chris Martin freestyled with iHeartRadio. Craig David made a surprise appearance. 84.Paris, Google, Dentsu, Forsman & Bodenfors, OMD, adam&eveDDB and Colenso BBDO took home Grand Prixes. And that turned to online traction.

There were 23,000 tweets and 3217 photos, that garnered a reach of 593.4 million. All that was a 37% growth in mentions from yesterday! Behind the official hashtag of #CannesLions, @OgilvyCannes was the second most used hashtag. Our friends there sure know how to generate content! Brands ruling the fete included Pepsi, Google and IDEO. Then, Will Smith, Anna Wintour and Usher dominated the speakers. With all the celebrations underway, it’s not surprising that the most liked image during the day reflected the winners from the stage:

We’ll be tracking the data as the festival winds down, but we’re sure the celebrations will continue. Keep up with it all below, and if you’re in Cannes, swing by the Clear Channel Playground at the Grand Hotel to say hi!

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Cannes Lions: Monday In Rewind

By | Events

With Cannes Lions back in full swing, we’re tracking every mention and piece of data with our friends at Ogilvy & Mather. Over 15,000 delegates from around 100 countries attend the Festival, making it one of the largest gatherings of advertising and creative brands. A record 43,000 entries were submitted this past year, showcasing the strength of the awards program.

While the winners from Monday are still celebrating, we want to toast those who took the crown online. With 32,800 tweets and 4700 photos, the day saw a reach of 663.5M. The Product Design, Direct Lions and Radio Lions Awards all led the conversation. Then, our partners @Ogilvy were the most mentioned handle, with Blippar being the top brand of the day. On the speaker front, Brian Eno, Sir John Hegarty and Cindy Gallop proved to be top favorites. With Ogilvy providing solid insight from the panels and the speakers giving an inside window to the intersection of humanity and advertising, Monday showed that substance wins out in the end.

Stay tuned for more insights from Tuesday, or to keep up live, monitor our Visualisation Dashboard below.

If you’re in sunny Cannes, book a demo with us, or, if you can’t make it, sign up for our post-festival insights report.

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Joining The Spotlight At Cannes Lions

By | Buzz Radar News

It’s that time of year again when the world’s most creative advertising and agency minds join together for Cannes Lions. Kicking off June 20th, Cannes Lions is the celebration of the best campaigns and ads that have come out in the past year. Last year showcased some incredible moments, and we’ll be back at the festival to share with you the highlights from this year.

In addition to tracking all the data around the week-long fête, we’ll also be showcasing the world’s first emotionally responsive billboard with Clear Channel. Together, we’ll capture the real-time sentiment of the event by analysing over 5,000 #CannesLions social posts every hour and then presenting adverts that respond to the tone and emotion of the attendees. We’ll also be covering all that’s coming out of the upcoming Brexit with our friends, The Memo.

If you’ll be at the festival, swing by the Grand Hotel to find us. And if you’re not able to be down in sunny Cannes, keep the energy and creativity flowing with our live data here (viewable on your mobile device as well!).

14 Insider Tips To Make Your Data Reliable

By | How To

Did you know businesses that engage in data-driven decision making enjoy a 5% increase in output and productivity. But how do you ensure you’re making decisions off reliable data? We've pulled together our tips for getting the most out of your data and best practices for data ethics.

Dive deeper into your data with us.

Buzz Radar, London // Lifestyle commercial and office photography // www.samdocker.co.uk

How To Measure The Real Value of Social

By | How To

The importance of social media is well-stated. 71 percent of consumers follow businesses online for promotions, with 66 percent onboard for updates on new products. What’s more is that more than half of consumers will go online for customer service and 61 percent indicate reviews impact purchasing decisions. Social is now a crucial part of business.

While this is well-known, how does a business actually measure the efficacy of social? It allows for direct engagement with customers, the opportunity to build and expand brand presence, and sell more. There’s data for follower count, retweets, reach and more. Identifying which pieces of data matter is core to measuring social ROI. It’s more than likes and followers. Social media now allows brands to use more links, tag and even directly sell on platforms to create a frictionless purchasing opportunity and a better way to track the process.

So, how can your brand measure the real value of social?

      1. Think about evaluation at the start of campaigns.
        Design your measurements during the planning stages instead of at the tail end. While you may have to adjust campaign plans (by calibrating the weights of certain activities or introducing A/B tests), it’s much more effective to begin with the end in mind. The best way is to honestly and realistically define objectives, such as building brand awareness, driving leads, improving customer support or collecting consumer feedback.
      2. Start with the basics.
        Social is no different than other campaigns. Consider the purpose, priorities and timing of your evaluation. Clearly define which decisions your evaluation will inform and when you need the insights. There is no one size fits all approach. You will need to select the appropriate data and methodology for your brand and your campaign objectives. For example, if your main objective is brand awareness, you’ll want to look at community growth, as well as sentiment and share of voice. For lead generation, set up special links to track customer behavior. For customer support, compare dips in calls/emails versus rises with online requests or response times.
      3. Avoid silos and look for context.
        Social should never live alone. Social media is just one part of your marketing campaign and should be evaluated as such. This means that you’ll need to factor in both long and short-term goals. Activities with call-to-actions, for example, competitions calling for likes, will inevitably result in greater immediate response and online engagement, but they may not necessarily be set up to indicate long-term effects. In addition, looking at the data in context with other marketing objectives, you can see patterns and correlates that might be overlooked if data sits alone.
      4. Consider content classification for various goals.
        Some content or initiatives will be more effective for some objectives. A/B testing helps you measure this. You’ll learn what drives conversions and click-throughs, which, ultimately, enables you to understand the ROI on the time and creative spent on your campaigns.

While social continues to grow and become a part of marketing plans, knowing how to measure and interpret the data is key. We want to help you and your team make the most of real-time data.

For more on how we can help transform your business intelligence, head over to our Command Centre page.

Buzz Radar, London // Lifestyle commercial and office photography // www.samdocker.co.uk

6 Reasons Digital Signage Wins For Internal Communications

By | Digital Signage

The appeal of digital signage for customers and external engagement is vast. It can increase foot traffic, point of sale purchases and overall brand sentiment.

But can it also benefit your business’ internal communications? Worldwide, only 13% of employees are engaged at work. That means that more likely than not this includes your team. And this matters because unengaged employees do not spread your message. Conversely, engaged employees improve productivity by 20-25%, putting potential revenue at about $1.3 trillion a year.

Improving your internal communications methods and channels can help build up morale and engagement. Communication has to start from within — and this is where digital signage can help you. Your team needs tools that can cut through the noise. Employees are already in near-constant communication with each other, whether it’s Facebook, Salesforce Chatter, Slack or WhatsApp. It behooves organisations to communicate in ways that are more natural for their employees: digitally. While you could stick with email, face-to-face meetings or an intranet, you run the risk of crucial information not being seen or heard. For example, intranet usage is at an all-time low: less than 13% of employees use theirs daily.

Currently, 50% of companies are already using the digital signage to enhance internal communications. Digital signage gives companies the ability to communicate seamlessly and interactively, integrating existing systems and platforms. Brands also have the option to incorporate more video, which can be more engaging and provide more education and details on complicated or sensitive issues.

The other perk of digital signage as an internal communications tool is that it can be used to highlight real-time content, like weather, data visualisations, news or even social media trends that employees might be checking on their laptops or phones otherwise.

There are six ways we believe digital signage for internal communications can help your business:

  1. Create a culture of listening.
    Showing what customers are saying in real-time has an immediate impact on how service is provided and for giving your team an instant pulse on what matters: your end consumer.

  2. Encourage employee feedback.
    50% of employees already post about their employer on social media. By incorporating social media and employee channels, like Yammer and Slack, you have the opportunity to highlight employee feedback and engagement. This turns traditional digital signage into a two-way communication platform.

  3. Boost employee engagement via transparency.
    Research ranked transparency as the single most important factor in engagement. Digital signage can help you share important metrics in real-time and be as transparent with your entire team as you can.

  4. Celebrate top performers.
    While bonuses might seem the natural route, praise from managers has been found to be the single most effective way to foster better performance. Digital signage gives your management a simple way to bolster recognition and praise.

  5. Get a better sense of competitors and the market overall.
    Competition is a natural motivator. Seeing how your brand’s competitors are faring can motivate your team. A high-level overview of both your competitors and the market lets your team see important milestones and metrics.

  6. Highlight key messaging from management.
    Memos get lost; emails go unread. When your team needs to know company wide announcements, digital signage can put it front and centre, ensuring it gets seen more effectively and adds weight to what’s shared.

Digital signage can add value externally and internally. It’s all about knowing how to use it. Our team is happy to guide you and your business to success with it. Learn more about Relay and how we can help here.

Buzz Radar, London // Lifestyle commercial and office photography // www.samdocker.co.uk

Made You Look: The Rise of Digital Signage

By | Digital Signage

We’re often surrounded by screens; we’re even seeing them more in businesses and retail environments. From digital menus in restaurants to wayfinding kiosks in transport centers to digital billboards in airports, digital signage is becoming increasingly popular. But why?

Digital signage attracts attention — and it means consumers are more likely to pay attention. In fact, digital signage has a higher recall rate than any other traditional media. 83% of people can recall at least one ad seen on a digital billboard in the past 30 days. In addition, digital displays capture 400% more views than static ones. One restaurant even boasted a 50% increase in sales when switching to a digital menu. All this means more eyes and better brand recognition.

So, how exactly can your business use digital signage? It’s most commonly used to display messages and replace company memos. But it can also be used to share data to help reduce workload. You can update messaging easily and remotely, so everyone sees important info instantaneously. For example, our friends at STA use it to update fares and packages from their HQ and distribute to more than 200 stores globally. They are also able to incorporate engaging UGC. This year they plan go entirely paper poster free.

Integrating digital signage with real-time user generated content, like Twitter and Instagram posts, makes your content three times more engaging. This brings in trust from friends and people consumers know. This combination means that digital signage can influence purchase decisions and increase brand awareness. Eight of ten customers have entered a store because of a sign catching their interest.

What are some other applications? Digital signage can:

  1. Be a tool to interact with your customers.
  2. Provide information and entertainment while customers wait.
  3. Make environments more attracting and engaging.
  4. Display anything from UGC to ads to media to video to Twitter feeds.
  5. Reduce printing costs and time.
  6. Provide additional revenue from advertisers.
  7. Engage customers at the point of sale.
  8. Provide peer recommendation for products and brands at point of sale.

Digital signage can directly translate to sales. In fact, 80% of brands experienced a significant increase of up to 33% in additional sales by using digital signage.

The benefits of digital signage are pretty clear. With our Relay product, you can get your own digital messaging platform and give it a try. Learn more and get started here.

Magic In The Making: The Rise of Leicester City

By | Sports

Leicester City shocked the world of soccer by winning the Premier League title for the first time in the club’s history. The team stayed top of the table for most of the season and showed up regular league winners. The odds at the start of the season for this were quoted at 5000 to 1, owing to the fact the club narrowly escaped relegation and having been bottom of the table since before Christmas the previous year. To give you an idea of just how unexpected it was, Simon Cowell ousting David Cameron as Prime Minister and Piers Morgan becoming Arsenal’s manager were considered a more viable bet at that point.

Behind them, the magic of Tottenham excited long-time fans with a not-quite title challenge; Liverpool managed to make it to the finals of the Europa League; while poor Chelsea all but imploded. This translated to buzz online, with Leicester City being the most talked about club, Jose Mourinho being the most popular manager online, and @LFC the most used handle.

While Last year Leicester barely ranked conversation online, this year clearly shows that with success comes conversation. See a bit more of the magic on and off the pitch:

The Trick To Understanding Sentiment

By | How To

If you’re in marketing, you’ve no doubt heard about sentiment. And you probably have your own views on it. It gets a bad rep, and in a lot of ways for the right reasons. But considering its widespread use, it’s worth digging a little deeper into the metric and seeing how to use it effectively and ethically.

Take this tweet. It actually ranks as negative sentiment yet, it more truly should be neutral to slightly positive. The main beef with sentiment is that most algorithms can’t fully master the nuances of speech. Sarcasm, in particular, is rather hard to get without full context.

Fortunately, technology is rapidly evolving, and sentiment is already bounds better than it was years ago. Sentiment is more than just a word for word analysis. Any sentiment analysis should include:

  • Sentiment shifters (e.g. “I find this tool less useful than yours”)
  • Connectives (e.g. “This tool is everything but useful”)
  • Modals (e.g. “In theory, this tool should be useful”)

Most tools now factor this in and allow for semantic interpretation and analysis. This gives you a great base. Sentiment really shines in showing you how to adapt, what your strengths and weaknesses really are, and where you stand. As much as sentiment tools are evolving, these are things that can really only be gleaned by human review. This review should look at

  • Topics: what are the main areas of discussion?
  • Aspects (subtopics and attributes): what about those topics is being talked about?
  • Sentiment: what is the sentiment of the content and the opinions contained?
  • Holder: whose opinion is being discussed? Are there multiple in the same content? If so, how do they differ, if at all?
  • Time: when was this content posted?

These factors help you know what to do with sentiment. Knowing your brand has a 60% positive sentiment ranking provides little insight. Knowing that the reason your brand has that sentiment score is because of excellent customer service helps you decide to put more resources into customer service.

So, don’t throw sentiment out with the bathwater. It can be a very valuable starting point for insight. Just know you have to dig a little deeper into it. We recognise that here at Buzz Radar, so we actually separate out our sentiment by platform and emotion to help you really understand the why. Coupled with Word Clouds and information on most influential posts, you can start to get a better sense of what’s really driving your sentiment score.