All Posts By

Patrick Charlton

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Gaining Traction: Day 2 of CES

By | Events | No Comments

With CES in full swing, we’re starting to see which trends have staying power and what’s really attracting attendees. The lunchtime hour was the most powerful, and overall conversation almost doubled from yesterday. Intel maintained their lead, thanks to further innovations coming out of their partnership with Jaguar and a fun wearables challenge. The day wasn’t just product launches however. We were joined by Nick Cannon and French Montana for a live tweet chat at the Official Social Command Centre with FleishmanHillard, giving fans around the globe the opportunity to connect with these esteemed entertainers.

The data is telling a great story around CES this year — see our full snapshot below:

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Then, make sure to follow along for all the data coming out as the week continues to unfold!

Social Media Visualisation In-store with STA Travel

By | Buzz Radar News | No Comments

20140110_174808This week STA Travel unveiled a new look for its flagship store in London Victoria and we here at Buzz Radar are really excited to have played a part of their new look.

In what we believe is one of the first examples of  in-store social visualisation STA are playing out tweets and Instagram images mentioning their brand on digital screens both in the store window and inside the shop.

Putting customer content have via social media at the heart of the remodelling of the store is all part of a new emerging trend of putting consumer Tweets and Instagram pictures in bricks and mortar stores to bring the social domain into the physical retail space.

Featuring social conversations and data in store bolsters consumer confidence, as you are more likely trust personal recommendations over a brand message. According to Nielsen’s Global Trust in Advertising report as much as 92% of consumers say they trust earned media above all other forms of advertising.

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It also demonstrates that companies are listening to their consumers and shows an innovative streak by incorporating into social into the physical retail space.

We think the visualisations look fantastic with the inspiring travel photography setting the background. Go check it out if you ever find yourself in Victoria.

Buzz Radar wins Most Disruptive Startup at the Tech City News Elevator Pitch Awards

By | Buzz Radar News | No Comments

 

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Over the last few months we have been taking part in the Tech City News Elevator Pitch competition, which has been on the hunt to find the UK’s most exciting new tech companies.

Over 150 of the UK’s leading startups took part over a series of grueling rounds, which included delivering a Dragon’s Den style pitch and presenting while speeding down the River Thames on a boat.

We were pleased and a little bit shocked to keep progressing through each round and with the final awards looming there was a little tension in the air at Buzz Radar towers. So when the excellent Rohan Silva announced on stage that we had won ‘Most Disruptive Startup of the year’ we where totally taken aback and pretty darn pleased.

A few people have asked us today what the Most Disruptive Startup award recognises. According to professor Clayton M. Christensen at the Harvard Business School ‘disruptive technology describes a new technology that unexpectedly displaces an established technology’. Or as Patrick, one of our co-founders put it ‘we won the award for annoying our competition the most!’

Which ever definition you prefer we are really chuffed that folks are liking what Buzz Radar is trying to do by making real time social data as engaging, insightful and easy to understand as possible.

Huge thanks to the team here at base,  the folks at Tech City News,  Rackspace for sponsoring the awards and congratulations to other winning companies!

The Evolution of Social Media Command Centres

By | Command Centres | One Comment

… and why all brands can benefit from a listening post.

Social media has enjoyed the fastest rate of adoption of any media form in human history.  As individuals we consume and produce media amongst one another continuously, but when it comes to social media engagement, most brands and organizations still have the old culture of broadcasting. Over the past few years, companies have joined social media channels in droves, but for many, these new channels are seen as just this, channels – additional outlets for more broadcasted messages.  What companies need is maybe to do less talking, and more listening.

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Bringing the Second Screen to the Main Screen at Events

By | Events | No Comments

Look around you next time you attend an event – conference, music, sporting –  chances are a fair percent of your fellow humans are tweeting, and on Facebook & Instagram … with people not present. With the explosion in the use of social media, the very essence of an event has shifted focus from engaging the people at the event to engaging a much wider audience.  But most of those conversations become fragmented in the ether.

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Cannes Lions – Adobe and the #CannesLions Brand Competition

By | Events | No Comments

The Delegates at the Cannes Lions Festival of Creativity this year encountered the Grand Audi Theatre with a new perspective, in the form of Social Data – visualized.  Buzz Radar and Adobe partnered with the festival to create the biggest indoor visualizations of social data, using the hashtag, #canneslions. We monitored the most mentioned brands and speakers of the festival as well as the latest tweets and photos tagged with hashtag, #canneslions.  This became the main focus of the delegate’s attention in between the seminars, and our creative visualizations promoted interaction with the attendees of the festival to result in 91,446 total mentions.

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Welcome to the Buzz Radar Blog

By | Buzz Radar News | No Comments

Welcome to the Buzz Radar blog!  If this is your first time visiting our site, we hope you will be creatively inspired with exciting ways to capture, curate and visualize the social media buzzing around the internet about your brand, products, event, and harness it to engage your audiences and learn more from your customers.

If you are an old friend, you will notice a few new things about us:

1.  We are very excited about our new website.

2.  We had an outstanding time @CannesLions working with clients like Clear Channel, Adobe and the event organizers themselves.  Stay tuned for a use case of that event in a future post.

3.  We are accepting sign-ups to help us beta test our new DIY Social Media Command Center allowing Read More

Hello Cannes!

By | Buzz Radar News | No Comments

So it’s a huge day here for the Buzz Radar team. Not only are we launching our refreshed website but we are also at the 60th Cannes Lions international festival of creativity launching some fantastic projects with our partners at the festival, Clear Channel Outdoor  and Adobe all on the SAME DAY!

Over the next few days we will be giving you an in depth look at each of the three projects but here is a quick overview

We are providing the official #Canneslions visualisations and stats for the festival

With Adobe we are visualising all the conversation, photos and data around #canneslions with four real time info-graphics that are playing out in the two massive auditoriums of the palais de festivals to an audience of several thousand everyday.

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For Clear Channel Outdoor we’re projection social media visualisations onto the