Buzz Radar, London // Lifestyle commercial and office photography // www.samdocker.co.uk

4 Reasons to Use Visuals in Retail

By | Digital Signage | No Comments

The retail industry is a big driver of the US and UK economies. In the US, there are nearly 3.8 million retail establishments; in the UK, it’s the biggest employment sector. With so many locations, how can retail stores stand apart? Digital signage may be your solution.

  • Attract eyeballs and increase footfall.
    Digital signage outside your establishment increases the likelihood you’ll be seen, and as such, the likelihood potential consumers enter your store. In fact, one study has shown that 76% of consumers were drawn inside because of their signage, and eight out of ten consumers actually purchased something because of a sign.
  • Save on printing and update your advertising quicker.
    Advertising and marketing move at rapid speeds. When you want to ensure your store stays relevant and on trend, printing can become costly and time intensive. By using digital signage, you can update on location instantly. Furthermore, the ability to standardise messaging and marketing materials across many stores through a centralised playbook can be very powerful.
  • Build on the in-store experience and relationship.
    Consumers want to feel valued. By personalising their experience or creating immersive brand experiences, you’re communicating their value to your brand. Consider placing digital signage around high dwell time areas of the store to entertain or upsell customers or to offer exclusive content.
  • Inform your consumers.
    Consumers today are more educated than ever before. Two in three consumers do not find the information they need in-store, with 43% then leaving frustrated. As such, 71% of in-store shoppers use smartphones for online research, strongly believing it is more important to their in-store experience. Digital signage can help guide consumers to more information. Interactive digital displays can point shoppers to a retailer’s website as they research product information. By aiding the consumer, you’re increasing the likelihood they return to the in-store experience you’ve created.
  •  
    It’s at the intersection of in life experiences with digital complements that most of us reside, and that wins over consumers. Here, retail can really grow, and where we think digital signage has the most potential.

    Digital signage has a multitude of uses; it’s about finding the right way to employ the tool for your needs. Learn more about our solutions and contact us to see how we might be able to help you.

Cannes Lions 2016: Shining A Light on Creativity (Infographic)

By | Events | No Comments

The rosé has been drank. The awards taken home. The yachts returned. Cannes Lions 2016 has come to a close. Over 13,000 attendees descended upon the Riviera for a week long festival of creativity. As expected, the week garnered plenty of buzz, with an impromptu freestyle performance from Will Smith and Chris Martin, amongst other controversies, the discovery of 1 Sea being fake and VaynerMedia’s quite incredible party snafu. But it wasn’t just those that pulled the buzz. In an award ceremony dominated by agency creative, one of the more interesting moments was Google Labs London winning the coveted Grand Prix for Product Design for its work with Levi on the Jacquard.

Throughout the week, we tracked the conversation and major points to bring you the most important insights. And as seen with Jacquard, substance is what the crowd and industry are seeking. Compared to last year, Cannes Lions saw a 31% decrease in conversation but a 66% increase in reach with a move of more people looking for curated content (learn more on here with Mindshare). This culminates in an overall reduction of noise, but, ultimately, more eyes on what was coming out of the festival. And provides the pertinent key takeaway: it’s what you do that matters.

See all the data below, and start tracking your own creative work with us here.

 

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Cannes Lions 2016: Wednesday in Rewind

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Wednesday had it all. Gary Vaynerchuk apologised for a slip-up with a third party production company. Iggy Pop went shirtless on stage. The New York Times won a Grand Prix for their VR work, and the McWhopper garnered a win for Y&R; all while BBH New York reminds us that your Cannes Lions entry could feed 33 starving children with their new Gold Can campaign.

All this to say, the conversation and vibe here at Cannes Lions have been growing. A look at the data with our friends Ogilvy shows that yesterday saw 27,200 tweets and 3877 photos, with a reach of 625.5 million (an 8% growth over Tuesday). Celebrity power was in full force. Will Smith, Usher, Oliver Stone, Anna Wintour and Ryan Seacrest led the speaker conversation and then the most liked photo during the day involving John Cena.

Cannes here we come! 💋🍾👒 @johncena #canneslions #nationalselfieday

A photo posted by Nikki Bella (@thenikkibella) on

On the brand front, Facebook, PRETTYBIRD, Google, Unilever and Spotify took the lead, but WWE made a solid showing this year, coming in 10th for the most talked about brand of the day. We’ll be tracking the data as the festival winds down, but we’re sure the celebrations will continue. Keep up with it all below, and if you’re in Cannes, swing by the Clear Channel Playground at the Grand Hotel to say hi!

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Cannes Lions 2016: Tuesday in Rewind

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With Monday behind us, Tuesday at Cannes Lions turned up. Will Smith and Chris Martin freestyled with iHeartRadio. Craig David made a surprise appearance. 84.Paris, Google, Dentsu, Forsman & Bodenfors, OMD, adam&eveDDB and Colenso BBDO took home Grand Prixes. And that turned to online traction.

There were 23,000 tweets and 3217 photos, that garnered a reach of 593.4 million. All that was a 37% growth in mentions from yesterday! Behind the official hashtag of #CannesLions, @OgilvyCannes was the second most used hashtag. Our friends there sure know how to generate content! Brands ruling the fete included Pepsi, Google and IDEO. Then, Will Smith, Anna Wintour and Usher dominated the speakers. With all the celebrations underway, it’s not surprising that the most liked image during the day reflected the winners from the stage:

We’ll be tracking the data as the festival winds down, but we’re sure the celebrations will continue. Keep up with it all below, and if you’re in Cannes, swing by the Clear Channel Playground at the Grand Hotel to say hi!

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Cannes Lions: Monday In Rewind

By | Events | No Comments

With Cannes Lions back in full swing, we’re tracking every mention and piece of data with our friends at Ogilvy & Mather. Over 15,000 delegates from around 100 countries attend the Festival, making it one of the largest gatherings of advertising and creative brands. A record 43,000 entries were submitted this past year, showcasing the strength of the awards program.

While the winners from Monday are still celebrating, we want to toast those who took the crown online. With 32,800 tweets and 4700 photos, the day saw a reach of 663.5M. The Product Design, Direct Lions and Radio Lions Awards all led the conversation. Then, our partners @Ogilvy were the most mentioned handle, with Blippar being the top brand of the day. On the speaker front, Brian Eno, Sir John Hegarty and Cindy Gallop proved to be top favorites. With Ogilvy providing solid insight from the panels and the speakers giving an inside window to the intersection of humanity and advertising, Monday showed that substance wins out in the end.

Stay tuned for more insights from Tuesday, or to keep up live, monitor our Visualisation Dashboard below.

If you’re in sunny Cannes, book a demo with us, or, if you can’t make it, sign up for our post-festival insights report.

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Joining The Spotlight At Cannes Lions

By | Buzz Radar News | No Comments

It’s that time of year again when the world’s most creative advertising and agency minds join together for Cannes Lions. Kicking off June 20th, Cannes Lions is the celebration of the best campaigns and ads that have come out in the past year. Last year showcased some incredible moments, and we’ll be back at the festival to share with you the highlights from this year.

In addition to tracking all the data around the week-long fête, we’ll also be showcasing the world’s first emotionally responsive billboard with Clear Channel. Together, we’ll capture the real-time sentiment of the event by analysing over 5,000 #CannesLions social posts every hour and then presenting adverts that respond to the tone and emotion of the attendees. We’ll also be covering all that’s coming out of the upcoming Brexit with our friends, The Memo.

If you’ll be at the festival, swing by the Grand Hotel to find us. And if you’re not able to be down in sunny Cannes, keep the energy and creativity flowing with our live data here (viewable on your mobile device as well!).

14 Insider Tips To Make Your Data Reliable

By | How To | No Comments

Did you know businesses that engage in data-driven decision making enjoy a 5% increase in output and productivity. But how do you ensure you’re making decisions off reliable data? We've pulled together our tips for getting the most out of your data and best practices for data ethics.

Dive deeper into your data with us.

Buzz Radar, London // Lifestyle commercial and office photography // www.samdocker.co.uk

How To Measure The Real Value of Social

By | How To | No Comments

The importance of social media is well-stated. 71 percent of consumers follow businesses online for promotions, with 66 percent onboard for updates on new products. What’s more is that more than half of consumers will go online for customer service and 61 percent indicate reviews impact purchasing decisions. Social is now a crucial part of business.

While this is well-known, how does a business actually measure the efficacy of social? It allows for direct engagement with customers, the opportunity to build and expand brand presence, and sell more. There’s data for follower count, retweets, reach and more. Identifying which pieces of data matter is core to measuring social ROI. It’s more than likes and followers. Social media now allows brands to use more links, tag and even directly sell on platforms to create a frictionless purchasing opportunity and a better way to track the process.

So, how can your brand measure the real value of social?

      1. Think about evaluation at the start of campaigns.
        Design your measurements during the planning stages instead of at the tail end. While you may have to adjust campaign plans (by calibrating the weights of certain activities or introducing A/B tests), it’s much more effective to begin with the end in mind. The best way is to honestly and realistically define objectives, such as building brand awareness, driving leads, improving customer support or collecting consumer feedback.
      2. Start with the basics.
        Social is no different than other campaigns. Consider the purpose, priorities and timing of your evaluation. Clearly define which decisions your evaluation will inform and when you need the insights. There is no one size fits all approach. You will need to select the appropriate data and methodology for your brand and your campaign objectives. For example, if your main objective is brand awareness, you’ll want to look at community growth, as well as sentiment and share of voice. For lead generation, set up special links to track customer behavior. For customer support, compare dips in calls/emails versus rises with online requests or response times.
      3. Avoid silos and look for context.
        Social should never live alone. Social media is just one part of your marketing campaign and should be evaluated as such. This means that you’ll need to factor in both long and short-term goals. Activities with call-to-actions, for example, competitions calling for likes, will inevitably result in greater immediate response and online engagement, but they may not necessarily be set up to indicate long-term effects. In addition, looking at the data in context with other marketing objectives, you can see patterns and correlates that might be overlooked if data sits alone.
      4. Consider content classification for various goals.
        Some content or initiatives will be more effective for some objectives. A/B testing helps you measure this. You’ll learn what drives conversions and click-throughs, which, ultimately, enables you to understand the ROI on the time and creative spent on your campaigns.

While social continues to grow and become a part of marketing plans, knowing how to measure and interpret the data is key. We want to help you and your team make the most of real-time data.

For more on how we can help transform your business intelligence, head over to our Command Centre page.

Buzz Radar, London // Lifestyle commercial and office photography // www.samdocker.co.uk

6 Reasons Digital Signage Wins For Internal Communications

By | Digital Signage | No Comments

The appeal of digital signage for customers and external engagement is vast. It can increase foot traffic, point of sale purchases and overall brand sentiment.

But can it also benefit your business’ internal communications? Worldwide, only 13% of employees are engaged at work. That means that more likely than not this includes your team. And this matters because unengaged employees do not spread your message. Conversely, engaged employees improve productivity by 20-25%, putting potential revenue at about $1.3 trillion a year.

Improving your internal communications methods and channels can help build up morale and engagement. Communication has to start from within — and this is where digital signage can help you. Your team needs tools that can cut through the noise. Employees are already in near-constant communication with each other, whether it’s Facebook, Salesforce Chatter, Slack or WhatsApp. It behooves organisations to communicate in ways that are more natural for their employees: digitally. While you could stick with email, face-to-face meetings or an intranet, you run the risk of crucial information not being seen or heard. For example, intranet usage is at an all-time low: less than 13% of employees use theirs daily.

Currently, 50% of companies are already using the digital signage to enhance internal communications. Digital signage gives companies the ability to communicate seamlessly and interactively, integrating existing systems and platforms. Brands also have the option to incorporate more video, which can be more engaging and provide more education and details on complicated or sensitive issues.

The other perk of digital signage as an internal communications tool is that it can be used to highlight real-time content, like weather, data visualisations, news or even social media trends that employees might be checking on their laptops or phones otherwise.

There are six ways we believe digital signage for internal communications can help your business:

  1. Create a culture of listening.
    Showing what customers are saying in real-time has an immediate impact on how service is provided and for giving your team an instant pulse on what matters: your end consumer.

  2. Encourage employee feedback.
    50% of employees already post about their employer on social media. By incorporating social media and employee channels, like Yammer and Slack, you have the opportunity to highlight employee feedback and engagement. This turns traditional digital signage into a two-way communication platform.

  3. Boost employee engagement via transparency.
    Research ranked transparency as the single most important factor in engagement. Digital signage can help you share important metrics in real-time and be as transparent with your entire team as you can.

  4. Celebrate top performers.
    While bonuses might seem the natural route, praise from managers has been found to be the single most effective way to foster better performance. Digital signage gives your management a simple way to bolster recognition and praise.

  5. Get a better sense of competitors and the market overall.
    Competition is a natural motivator. Seeing how your brand’s competitors are faring can motivate your team. A high-level overview of both your competitors and the market lets your team see important milestones and metrics.

  6. Highlight key messaging from management.
    Memos get lost; emails go unread. When your team needs to know company wide announcements, digital signage can put it front and centre, ensuring it gets seen more effectively and adds weight to what’s shared.

Digital signage can add value externally and internally. It’s all about knowing how to use it. Our team is happy to guide you and your business to success with it. Learn more about Relay and how we can help here.