Summer Olympics 2016: Who Won Social Gold

By | Sports

While the USA, Great Britain and China may have walked away with the most medals from their performances, the conversation online around the Summer Olympics focused on the individual winners. Many of the top athletes and hashtags were official markers of the conversation, like @Olympics, but some standouts included first-time medal winners, like India’s P. V. Sindhu. Sindhu charted history with the feat, as she is the youngest and first woman to garner an Olympic Silver medal representing India.

While the major peaks in conversation centered around swimming events, Athletics was a major topic. With 51 events throughout the games, viewers had a breadth of opportunities with which to contribute to the dialogue. There was a clear lead with sponsors of the games, with GE dominating most of the conversation in those areas.

One interesting note is the downward trend in overall conversation from the summer Olympics in 2012. With a focus on Rule 40, this may have factored in how much the topic was actually mentioned online and able to be tracked.

See the social trends from throughout the competition below.

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Put Your Data In Action: Global Sporting Events & Social Data

By | Events

Global sporting events like the Olympics and World Cup are the most social events we have. The 2014 World Cup in Brazil broke records, with 116 million mentions — and Rio 2016 is expecting to break them again. With the Olympics fully underway, many brands are searching for viable ways to be a part of the conversation.

Currently, we’re working with several brands to help maximise the opportunities presented at the Olympics, but the best way to learn from a global event is to look at what’s worked in the past. So, we’re looking back to the winners of the World Cup to share how data can guide your brand.

During the 2014 World Cup, we tracked the online conversation throughout each game. Beats by Dre, adidas and Paddy Power were able to see the impact of their efforts at any point in the tournament. Beats by Dre came out as the second most mentioned brand during the World Cup, while adidas won the hashtag war, claiming more than 79% of branded hashtag conversations. This translated to direct sales for adidas. adidas reported a new record in football sales of €2 billion that year, with more than 8 million official jerseys, which is 1.5 million more than the last World Cup. Not surprisingly, their best-selling jersey was tournament champions Germany.

See how Twitter’s Live Studio was able to make the most of this moment here:

Then start optimising your data with us around the Olympics or any upcoming event.

Buzz Radar, London // Lifestyle commercial and office photography // www.samdocker.co.uk

4 Reasons to Use Visuals in Retail

By | Digital Signage

The retail industry is a big driver of the US and UK economies. In the US, there are nearly 3.8 million retail establishments; in the UK, it’s the biggest employment sector. With so many locations, how can retail stores stand apart? Digital signage may be your solution.

  • Attract eyeballs and increase footfall.
    Digital signage outside your establishment increases the likelihood you’ll be seen, and as such, the likelihood potential consumers enter your store. In fact, one study has shown that 76% of consumers were drawn inside because of their signage, and eight out of ten consumers actually purchased something because of a sign.
  • Save on printing and update your advertising quicker.
    Advertising and marketing move at rapid speeds. When you want to ensure your store stays relevant and on trend, printing can become costly and time intensive. By using digital signage, you can update on location instantly. Furthermore, the ability to standardise messaging and marketing materials across many stores through a centralised playbook can be very powerful.
  • Build on the in-store experience and relationship.
    Consumers want to feel valued. By personalising their experience or creating immersive brand experiences, you’re communicating their value to your brand. Consider placing digital signage around high dwell time areas of the store to entertain or upsell customers or to offer exclusive content.
  • Inform your consumers.
    Consumers today are more educated than ever before. Two in three consumers do not find the information they need in-store, with 43% then leaving frustrated. As such, 71% of in-store shoppers use smartphones for online research, strongly believing it is more important to their in-store experience. Digital signage can help guide consumers to more information. Interactive digital displays can point shoppers to a retailer’s website as they research product information. By aiding the consumer, you’re increasing the likelihood they return to the in-store experience you’ve created.
  •  
    It’s at the intersection of in life experiences with digital complements that most of us reside, and that wins over consumers. Here, retail can really grow, and where we think digital signage has the most potential.

    Digital signage has a multitude of uses; it’s about finding the right way to employ the tool for your needs. Learn more about our solutions and contact us to see how we might be able to help you.

Cannes Lions 2016: Shining A Light on Creativity (Infographic)

By | Events

The rosé has been drank. The awards taken home. The yachts returned. Cannes Lions 2016 has come to a close. Over 13,000 attendees descended upon the Riviera for a week long festival of creativity. As expected, the week garnered plenty of buzz, with an impromptu freestyle performance from Will Smith and Chris Martin, amongst other controversies, the discovery of 1 Sea being fake and VaynerMedia’s quite incredible party snafu. But it wasn’t just those that pulled the buzz. In an award ceremony dominated by agency creative, one of the more interesting moments was Google Labs London winning the coveted Grand Prix for Product Design for its work with Levi on the Jacquard.

Throughout the week, we tracked the conversation and major points to bring you the most important insights. And as seen with Jacquard, substance is what the crowd and industry are seeking. Compared to last year, Cannes Lions saw a 31% decrease in conversation but a 66% increase in reach with a move of more people looking for curated content (learn more on here with Mindshare). This culminates in an overall reduction of noise, but, ultimately, more eyes on what was coming out of the festival. And provides the pertinent key takeaway: it’s what you do that matters.

See all the data below, and start tracking your own creative work with us here.

 

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Cannes Lions 2016: Wednesday in Rewind

By | Events

Wednesday had it all. Gary Vaynerchuk apologised for a slip-up with a third party production company. Iggy Pop went shirtless on stage. The New York Times won a Grand Prix for their VR work, and the McWhopper garnered a win for Y&R; all while BBH New York reminds us that your Cannes Lions entry could feed 33 starving children with their new Gold Can campaign.

All this to say, the conversation and vibe here at Cannes Lions have been growing. A look at the data with our friends Ogilvy shows that yesterday saw 27,200 tweets and 3877 photos, with a reach of 625.5 million (an 8% growth over Tuesday). Celebrity power was in full force. Will Smith, Usher, Oliver Stone, Anna Wintour and Ryan Seacrest led the speaker conversation and then the most liked photo during the day involving John Cena.

Cannes here we come! 💋🍾👒 @johncena #canneslions #nationalselfieday

A photo posted by Nikki Bella (@thenikkibella) on

On the brand front, Facebook, PRETTYBIRD, Google, Unilever and Spotify took the lead, but WWE made a solid showing this year, coming in 10th for the most talked about brand of the day. We’ll be tracking the data as the festival winds down, but we’re sure the celebrations will continue. Keep up with it all below, and if you’re in Cannes, swing by the Clear Channel Playground at the Grand Hotel to say hi!

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Cannes Lions 2016: Tuesday in Rewind

By | Events

With Monday behind us, Tuesday at Cannes Lions turned up. Will Smith and Chris Martin freestyled with iHeartRadio. Craig David made a surprise appearance. 84.Paris, Google, Dentsu, Forsman & Bodenfors, OMD, adam&eveDDB and Colenso BBDO took home Grand Prixes. And that turned to online traction.

There were 23,000 tweets and 3217 photos, that garnered a reach of 593.4 million. All that was a 37% growth in mentions from yesterday! Behind the official hashtag of #CannesLions, @OgilvyCannes was the second most used hashtag. Our friends there sure know how to generate content! Brands ruling the fete included Pepsi, Google and IDEO. Then, Will Smith, Anna Wintour and Usher dominated the speakers. With all the celebrations underway, it’s not surprising that the most liked image during the day reflected the winners from the stage:

We’ll be tracking the data as the festival winds down, but we’re sure the celebrations will continue. Keep up with it all below, and if you’re in Cannes, swing by the Clear Channel Playground at the Grand Hotel to say hi!

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Cannes Lions: Monday In Rewind

By | Events

With Cannes Lions back in full swing, we’re tracking every mention and piece of data with our friends at Ogilvy & Mather. Over 15,000 delegates from around 100 countries attend the Festival, making it one of the largest gatherings of advertising and creative brands. A record 43,000 entries were submitted this past year, showcasing the strength of the awards program.

While the winners from Monday are still celebrating, we want to toast those who took the crown online. With 32,800 tweets and 4700 photos, the day saw a reach of 663.5M. The Product Design, Direct Lions and Radio Lions Awards all led the conversation. Then, our partners @Ogilvy were the most mentioned handle, with Blippar being the top brand of the day. On the speaker front, Brian Eno, Sir John Hegarty and Cindy Gallop proved to be top favorites. With Ogilvy providing solid insight from the panels and the speakers giving an inside window to the intersection of humanity and advertising, Monday showed that substance wins out in the end.

Stay tuned for more insights from Tuesday, or to keep up live, monitor our Visualisation Dashboard below.

If you’re in sunny Cannes, book a demo with us, or, if you can’t make it, sign up for our post-festival insights report.

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Joining The Spotlight At Cannes Lions

By | Buzz Radar News

It’s that time of year again when the world’s most creative advertising and agency minds join together for Cannes Lions. Kicking off June 20th, Cannes Lions is the celebration of the best campaigns and ads that have come out in the past year. Last year showcased some incredible moments, and we’ll be back at the festival to share with you the highlights from this year.

In addition to tracking all the data around the week-long fête, we’ll also be showcasing the world’s first emotionally responsive billboard with Clear Channel. Together, we’ll capture the real-time sentiment of the event by analysing over 5,000 #CannesLions social posts every hour and then presenting adverts that respond to the tone and emotion of the attendees. We’ll also be covering all that’s coming out of the upcoming Brexit with our friends, The Memo.

If you’ll be at the festival, swing by the Grand Hotel to find us. And if you’re not able to be down in sunny Cannes, keep the energy and creativity flowing with our live data here (viewable on your mobile device as well!).

14 Insider Tips To Make Your Data Reliable

By | How To

Did you know businesses that engage in data-driven decision making enjoy a 5% increase in output and productivity. But how do you ensure you’re making decisions off reliable data? We've pulled together our tips for getting the most out of your data and best practices for data ethics.

Dive deeper into your data with us.