With Monday behind us, Tuesday at Cannes Lions turned up. Will Smith and Chris Martin freestyled with iHeartRadio. Craig David made a surprise appearance. 84.Paris, Google, Dentsu, Forsman & Bodenfors, OMD, adam&eveDDB and Colenso BBDO took home Grand Prixes. And that turned to online traction.
There were 23,000 tweets and 3217 photos, that garnered a reach of 593.4 million. All that was a 37% growth in mentions from yesterday! Behind the official hashtag of #CannesLions, @OgilvyCannes was the second most used hashtag. Our friends there sure know how to generate content! Brands ruling the fete included Pepsi, Google and IDEO. Then, Will Smith, Anna Wintour and Usher dominated the speakers. With all the celebrations underway, it’s not surprising that the most liked image during the day reflected the winners from the stage:
We’ll be tracking the data as the festival winds down, but we’re sure the celebrations will continue. Keep up with it all below, and if you’re in Cannes, swing by the Clear Channel Playground at the Grand Hotel to say hi!