Wednesday had it all. Gary Vaynerchuk apologised for a slip-up with a third party production company. Iggy Pop went shirtless on stage. The New York Times won a Grand Prix for their VR work, and the McWhopper garnered a win for Y&R; all while BBH New York reminds us that your Cannes Lions entry could feed 33 starving children with their new Gold Can campaign.
All this to say, the conversation and vibe here at Cannes Lions have been growing. A look at the data with our friends Ogilvy shows that yesterday saw 27,200 tweets and 3877 photos, with a reach of 625.5 million (an 8% growth over Tuesday). Celebrity power was in full force. Will Smith, Usher, Oliver Stone, Anna Wintour and Ryan Seacrest led the speaker conversation and then the most liked photo during the day involving John Cena.
On the brand front, Facebook, PRETTYBIRD, Google, Unilever and Spotify took the lead, but WWE made a solid showing this year, coming in 10th for the most talked about brand of the day. We’ll be tracking the data as the festival winds down, but we’re sure the celebrations will continue. Keep up with it all below, and if you’re in Cannes, swing by the Clear Channel Playground at the Grand Hotel to say hi!