Category

Social Visualizations

We know what your customers are thinking. No, really.

By | Buzz Radar News, Command Centres, Food for thought, Social Media Marketing, Social Visualizations | No Comments

Data is hidden within many sources. That’s why our Command Centres are expanding beyond social to give you deeper insights. With our new updates, we can integrate more data sources into our platform to give you a comprehensive view of your business. But we’re not stopping there.

We’ve partnered with IBM to bring you next-generation cognitive insights from Watson. Your sentiment is now analysed with Watson’s AI API. Meaning you can understand how your social media followers feel about your products or brand.

And want to know more about those discussing your brand? That’s where Watson comes in. We’re now able to run all your data through Watson Personality Insights to really understand more about your audience. Personality Insights extracts personality characteristics based on how a person writes. This is great for creating detailed personality portraits of individual customers for highly-targeted segmentation, improving lead quality based on “like” personality characteristics, personalizing recommendations, matching personality types, and more.

personality insights in mac frame

From improving your experience visually to aggregating data and services that give you a better understanding, our goal is to make it easier for your team to truly be data-driven. Learn more about the science and methodology behind the tech here.

Give it a go and add it to your dashboard — then, let us know what you think!

If you haven’t tried Buzz Radar yet, take a free trial on us and let us know how you get on.

Our new platform: Better, faster, stronger and with cognitive insights.

By | Buzz Radar News, Command Centres, Social Media Marketing, Social Visualizations | No Comments

Inside organisations, data and insights are becoming more important than ever. Together with efficiently collecting and analysing data, the speed in which we communicate and present insights to decision makers is now a critical factor in success.

Improving this process has always been our no.1 mission, and we’re about to raise the stakes.

For the past year we’ve been burning the midnight oil working on a major update to our Insights Platform, which we are excited to launch this month. Through rigorous testing and feedback, we’ve combed every single element of our Platform to see where it could be improved.

Our charts now offer a more intuitive interface. You can dive deeper into your data for greater context, export in more formats than ever before and even annotate charts in-screen, either with the mouse cursor, fingertips or pentals (if you’re using touch screens) — all geared to increase engagement around your data.

Line Graph 2

We’ve invested greatly in navigation improvement to make things easier to find, access and amend. Starting with our “Data Settings” tab, you can jump directly to individual settings pages via an expansion menu from any page in our Insights Platform.

This focus extends to our Dashboard Builder too. You’ll now see two Visualisation Dashboard previews across the screen (or one for mobile devices), with the action buttons along the bottom. The ‘Launch’ button now opens the dashboard straight into HTML5 ready for any device — mobile, desktop or tablet.

launcher whats new page image V3

Have numerous Dashboards? One of our biggest new features is just for you then: Dashboard Launcher. The Dashboard Launcher enables you to collate a number of Dashboards into one quick-access one-click screen. This is available within our new Chrome App, or simply an in-browser link. You can build several different Launcher screens, great for distributing different sets of dashboards to different people in your value chain. It’ll ensure the right people are connecting with the right data, and all controlled from the cloud.

These are just a few of over 250 separate improvements we’ve made across our products.

So, the question is; What are you waiting for?

Take a free trial and let us know what you think, we’re always looking for feedback!

Swimming In A Sea Of Data

By | Social Visualizations | No Comments

Data. We hear about all the data out in the world today. We’re swimming in a sea of it. Do we really understand how much data is out there or how to make sense of it?

Every day, we see:

  • 3.3B Google searches a day
  • 968 million people visit Facebook daily.
  • 500 million tweets sent a day
  • 75 million daily Instagram users.

But what does that actually look like? Take a look below, and if you need help making sense of your data, we’re here to help:

business intelligence

The FitBit Generation: What We Can Learn From The Data

By | Social Visualizations | No Comments

Look around you — how many people are wearing a fitness tracker like a FitBit? One in five Americans own a wearable of some kind. And fitness trackers produce a lot of data. Lately, the value of that data has been questioned. Is wearable data useless? Do we need to expand upon what we track?

While the United States has 20% of the population using a tracker, there hasn’t been a huge improvement in the nation’s health. Individuals are rarely changing their behavior based on how many steps they are or aren’t taking. So, while we have this wealth of data, why aren’t we seeing a shift?

Data alone is never the solution. Data needs context. Data must be timely and actionable. When we view data in context and in a reasonable fashion, we can adjust the environment and outcomes. This goes for health and fitness all the way to business.

Humans have evolved to quickly understand and process info. We discard what’s not relevant or deemed to help us. In a world with more data than we could ever consume, our brains are working in overdrive. Unfortunately, this means we lose concentration generally after eight seconds. So, for us to process data, it needs to be deemed important and relevant.

With fitness, this means helping us learn how to change our behavior or putting that behavior in context. For example, being able to see that after Wednesday’s Trivia Night, we rarely work out gives us insight into our motivation. Steps and heart rate without that context doesn’t guide us. Incorporating that data with our calendars so we can see who and what motivates us (or steals that motivation) would.

And this is the insight we should keep in mind with all data points. Data becomes relevant and important when we design it in context and in a timely fashion. When you’re at work, are you presenting data in a way that separates itself out from all the other noise? If not, we can help.

*Image courtesy Vernon Chan with modification.

The Visual Craving: 13 Reasons Visualisations Win

By | Social Visualizations | No Comments

We gotta believe it to see it. We are visually wired as people. It takes our brains only 150 milliseconds to process a symbol — compare that with reading this sentence. But this wiring really helps us.

We are dealing with information overload. We receive over five times more information today than we did in 1986. That means visuals help us comprehend all that info faster and allocate it to appropriate memory storage. For example, we only read about 28% of the words on a website the first time we visit. We’re scanning the words and processing the images first and foremost to determine if we should invest more time into it. Putting text and data into visualisations increases what we retain and helps us process that info at lightning speeds.

So, as we continue down this path, ask yourself if you are presenting your information in the most compelling and engaging way. If not, we can help.

*Infographic and data courtesy Neomam.com.

4 Keys To Tracking Data With Keywords

By | Social Visualizations | No Comments

Starting to measure your social buzz? Navigating social data can seem overwhelming at first, but we’re here to help! Below are our four tips to getting you on your way and tracking your data in the most reliable and ethical way:

1. What is your goal?

Before you begin any search, you have to know what kind of data you are looking for. Knowing what is most important to your company or event is crucial:
Are you wanting to use data for business/product development and consumer feedback?
Are you more interested in benchmarking against competitors?
How about consumer or attendee engagement?
Answering this question gives you a focus to begin.

2. How do you select your keywords?

Your query keywords should reflect your goals. Put yourself in your consumers’ shoes. How do they talk about your brand, topic or event? Use this knowledge to refine your keywords and focus on the conversation you’re really interested in.

Once thinking about your goal from their perspective, make sure you avoid generic terms, like shoe. The more specific you can get, the better your data results will be. The more generic your terms, the more noise you will get. Keep all of your keywords below 255 characters. The longer they are, the harder it is for the data to be accurate due to search algorithms.

3. Refine your keywords.

Don’t be shy about using additional keyword filters (if a Buzz Radar customer, you can do this at any point in your Data Settings). Keyword filters help you narrow your search down. For example, if you wanted to look at social buzz around Apple’s computers but not their other products, you could use this:
Keyword: Apple
Keyword Filter: Mac, Macintosh, Laptop, Computer

4. Focus on what’s really important.

Now that you have your keywords set, don’t get lost in the minutiae. Seeing the overall trends in your social activity is great and has value, but spikes can tell you more. A drop in your social conversation levels is not a problem and is very common. Your spikes, however, will tell you what is resonating with your audience.

So, now you have a great base for getting started. We promise: data doesn’t have to be complicated.

buzz2

4 Ways Data Visualisations Help Your Business

By | Social Visualizations | No Comments

With all the marketing and new tools to help marketing teams, how do you know what to invest in? Technology is rapidly evolving, and increasingly more B2B solutions are out there. Not sure if your business would benefit from data visualisation tools? There are four distinct ways data visualisations can give you an edge:

  1. Manage Crises Better
  2. No matter how much you plan, how well organised you are, there will be something that comes up. Being in social media means you’re dealing with problems, big and small. Be it unhappy customers, a marketing faux pas or even a horrible tragedy that touches us all, these events happen more frequently than they should or we would want them. And they deserve some response. If you don’t have a plan in place, download Hubspot’s Social Media Crisis Management Plan and do learn from other’s mistakes.

    While planning is key in knowing how to respond, being able to spot it quickly and gauge responses to your response is incredibly important. Social media visualisations can help you literally see what’s happening. You are more quickly able to understand how your actions, inactions or something even unrelated is affecting your brand. Our team witnessed a great example of this with Nike during the World Cup.In early 2014, the latest generation of our touch-screen command centres was installed at Nike’s European HQ. Situated in the centre of the Marketing Office, its key benefit to Nike is in increasing the ability to react and share social content and data quickly. Nike’s team could then market in the moment to great effect.

    This became especially important during the launch of the England kit for the 2014 World Cup. As soon as the kit was launched, consumers started commenting very negatively on the price. The social team could instantly see this and identify key hot points and influencers in the conversation.

    They then brought the CMO into the conversation by inviting him to watch the live data. Using the insights, they rapidly came up with a strategy to neutralise dissenting conversation. All this was done in a matter of minutes without the need for reports. The speed of response was key in their team having an effective response.

  3. Understand Your Competitors
  4. Knowing where you stand against your competitors helps you stay ahead. But knowing who your competitors are is a great start. Visualising the conversation highlights your weaknesses and strengths, even better it showcases your competitors’ weaknesses and strengths. This is something we saw utilised with our partners, Skype.

    When your brand garners 250 million mentions a month, you need to make sense of the conversation. Skype’s broadcast team partners with us to get the most comprehensive monitoring for all of their broadcast shows and competitors. With our Social Command Centre solution being used at their London and Palo Alto offices, their broadcast team can capitalise on trends and opportunities, creating a more effective strategy.

  5. Create A Culture of Listening
  6. Listening is key to knowing your audience — both employees and customers. You won’t be surprised that 72% of people who complain on Twitter expect a response within an hour. But your employees are listening too: 20% of employees are more likely to feel inspired based on how companies use social media to engage with them. Cultivating a culture within your brand that listens to both audiences is crucial to any brand. And visualising your data is the most efficient way to get a start on it.

    In January 2013, we installed several nine-sceen video walls in the main cafe and communal areas of Marks & Spencer. M&S wanted something that engaged all their employees more with their customers, ultimately creating a culture of listening at M&S that would lead to actionable insights shared with the whole company.Immediately after our screens went live, the team who ran the M&S Confectionary saw that their Percy Pig product was frequently mentioned. They brought key decision makers over to the communal screens to share these insights from customers. This lead to a significant increase in Percy Pig related products being green lit for development, many of which have become top sellers.

  7. Engage Supporters and Highlight Their Content
  8. When your supporters are sharing your brand, you want to celebrate that. Over half (51%) of Americans trust user-generated content more than other information about a brand. With that level of trust, you want to showcase it. Data visualisation tools put that UGC front and center.

    Our partners Skype harnessed the power of this with the release of the much-anticipated Marvel’s Guardians of the Galaxy. As a sponsor for the film, Skype utilised our platform ahead for of the premiere to create live social visualisations that truly engaged fans in both LA and New York. Skype positioned large screens in Madison Square Park Flatiron Plaza in New York to connect east coast fans to the premiere happening across the country in Los Angeles. Setting up a virtual red carpet, Skype provided a special portal to the stars and event. Fans’ tweets and comments were showcased for all to see, as well as connecting children involved in New York’s Police Athletic League to skype chat with stars of the film all via on Skype.

Data-driven marketing is imperative for any brand’s success, but how you present that data is key. Try out visualising your data, and let us know what changes you see.

Are You Showing or Telling? Why Visuals Always Win Out

By | Social Visualizations | No Comments

Photos are all the rage nowadays. Pinterest, Instagram. Even Facebook is enlarging photos on the platform. Increasingly, our culture wants to see not be told. And there might be some solid reasons for this. Each day more tan 140 million tweets are sent and over 1.5 billion pieces of content exist. We’re bombarded with information — and increasingly strapped for attention and time.

Visuals are crucial to helping us process all this information quickly and efficiently. In fact, we process visual information 60,000 times faster than it takes our brain to decode text. This is why we firmly believe in highlighting and showing data over sending reports. Teams can collaborate quicker, react and respond to new data faster and share their successes.

Visuals are the way forward — and we’re not the only ways we think this. HubSpot recently shared an infographic by Digital Marketing Philippines that shares 12 reasons you should have a more visual content marketing campaign.

12 Reasons to Implement A Visual Content Marketing Campaign (Infographic) - An Infographic from Digital Marketing Philippines

Just don’t let it stop with your marketing campaigns. We’ve seen visuals change the game for many brands and events, like Cannes Lions. See what we mean here — then, tell us how you think visuals can improve your workflow and ROI.