Category

Sports

Tracking The Big Game – Falcons vs Patriots

By | Command Centres, Events, Sports | No Comments

Yesterday, America hosted their Big Game, and what a game it was, with over a hundred million tuning in. Considering last year over 75% of brands integrated social into their advertising spots during the final, we knew this year would be abuzz with chatter.

With Patriots coming back from a record 25 points down, and Tom Brady throwing for his record 5th Vince Lombardi Trophy, viewership was at a high, and social conversation reflected it. There were over 26 million social mentions related to #SB51, nearly half a million photos shared and a reach of over 21 billion impressions. The top 3 peaks of conversation were the comeback touchdown in overtime, the end of the halftime show and Danny Amendola’s 2-point conversion to tie the game 28-28.

Budweiser along with other brands, plus Lady Gaga, took the legendary half-time slots. The former generating huge buzz with their immigration-themed ad, and the latter by jumping off the stadium roof to kick off the half-time show. However, with 479.9 million social impressions, Netflix’ “Stranger Things” ad generated the most for any ad on the night.

Here are some of the best performing posts from the evening:

Keep up with the fallout using our real-time dashboard below:

 

For more information on our Command Centres and to track your own data, take a free demo on us.

Summer Olympics 2016: Who Won Social Gold

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While the USA, Great Britain and China may have walked away with the most medals from their performances, the conversation online around the Summer Olympics focused on the individual winners. Many of the top athletes and hashtags were official markers of the conversation, like @Olympics, but some standouts included first-time medal winners, like India’s P. V. Sindhu. Sindhu charted history with the feat, as she is the youngest and first woman to garner an Olympic Silver medal representing India.

While the major peaks in conversation centered around swimming events, Athletics was a major topic. With 51 events throughout the games, viewers had a breadth of opportunities with which to contribute to the dialogue. There was a clear lead with sponsors of the games, with GE dominating most of the conversation in those areas.

One interesting note is the downward trend in overall conversation from the summer Olympics in 2012. With a focus on Rule 40, this may have factored in how much the topic was actually mentioned online and able to be tracked.

See the social trends from throughout the competition below.

olympics

Magic In The Making: The Rise of Leicester City

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Leicester City shocked the world of soccer by winning the Premier League title for the first time in the club’s history. The team stayed top of the table for most of the season and showed up regular league winners. The odds at the start of the season for this were quoted at 5000 to 1, owing to the fact the club narrowly escaped relegation and having been bottom of the table since before Christmas the previous year. To give you an idea of just how unexpected it was, Simon Cowell ousting David Cameron as Prime Minister and Piers Morgan becoming Arsenal’s manager were considered a more viable bet at that point.

Behind them, the magic of Tottenham excited long-time fans with a not-quite title challenge; Liverpool managed to make it to the finals of the Europa League; while poor Chelsea all but imploded. This translated to buzz online, with Leicester City being the most talked about club, Jose Mourinho being the most popular manager online, and @LFC the most used handle.

While Last year Leicester barely ranked conversation online, this year clearly shows that with success comes conversation. See a bit more of the magic on and off the pitch:

Business Intelligence

The Power Of One Tweet: The Rugby World Cup In Numbers

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This year’s Rugby World Cup did not disappoint. On the field, there was action and excitement — and all that carried over to social media. Over the course of the six weeks the tournament took place, fans showed up in force. Over 5.7 million mentions and 441,000 photos were shared. The peak was the second evening of the games on September 19th when Japan shocked the world by beating South Africa, garnering 448,600 mentions. The second spike was on October 3rd when England was deemed out of the group stage, earning 321,500 mentions. And of course, the final gathered 317,400 mentions when the All Blacks were crowned champions. Not terribly surprisingly, Great Britain was a focal point of the conversation, followed by the US and Netherlands.

In the conversation, a few teams seemed to be fan favorites: England gathered 30% of the conversation, with Japan at 25%, France at 14% and Argentina at 10%. On the sponsors front, Dove was the clear winner. Garnering 36% of all mentions, their campaigns were smart and relevant. Behind them was O2 at 17%, MasterCard at 10% and Heineken at 8%.

Perhaps the most interesting stat from the games was the success of one specific tweet. @NiallOfficial won the Rugby World Cup. 2.5% of RT’s were of his tweet.

The power of one tweet. Pretty impressive.

*Photo courtesy Land Rover MENA.

Closing Out The Season: The Premier League Season

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This year’s Premier League wrapped up neatly, well ahead of the last game on May 24th. While Manchester City entered the season as defending champions, they could not hold on to it. Chelsea won the title with three games to spare, giving them their fourth Premier League title and their fifth English league title overall. Man City did take home honors with Sergio Agüero winning the Golden Boot with 26 goals, and teammate Joe Hart taking a record fourth Golden Glove.

But that’s just what happened on the pitch. The social data revealed a slightly different story. See who were the social winners from this year’s Premier League below:

Football Season Returns: Watching the Premier League

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The new Premier League season kicked off this weekend. With the World Cup already under our belts, football (or soccer to our American friends!) is back, and so is Buzz Radar, ready to give you the most complete picture minute by minute, game by game.

First, we have the full Premier League 3×3 visualisation. Drawing from all the hashtags used by fans of the clubs, this gives the biggest possible picture of the conversation round the competition.

Reflecting the breadth of posts being pulled in, there are two “Most Talked About” panels which dig deep into the discussion and show who and what are the most talked about Official Partners, Broadcasters, Shirt Sponsors, Kit Manufacturers and Managers are. Of course, during the season we can add even more topics and brands — even players — to show who and what is getting a boost from 24/7 football chat.

The “Share of Voice” panel shows which of the teams competing for the championship are winning the battle for most committed fans: whose supporters are dominating the social media space.

To reflect the ultra-fast world of modern football, the “Most Influential” panel updates every hour, rather than every day, showing whose making waves right here, right now.

It also has one of the most impressive heat maps we’ve produced, with conversation all over the globe reflecting the global appeal of the Premier League.

You can see it live on our homepage demo and fuel your football fandom.

The Ultimate Marketing Stage: World Cup 2014

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With 3.2 billion people watching the last World Cup, 715 million for the finals alone, the World Cup is the world’s largest sporting event. It could be argued it’s the world’s biggest event period. And in this culture, that means a lot of online conversation. In fact, three separate soccer matches have already achieved higher tweets-per-second peaks than the 2012 London Olympics. In 2012, The Euro Cup Final generated 16.5 million total tweets — with a viewing audience of about 300 million. The last World Cup Final in 2010 had double that viewing audience. Twitter even has found that one in six viewers retweet football related content.

Mike Mikho in AdWeek puts it best, “There will be 64 matches next summer generating hundreds of millions of social mentions. That massive chatfest equates to a greater opportunity for earned media, but it also makes it incredibly difficult to stand out.”

With fans simultaneously watching the game and their mobile devices, many are influenced by the messages that they see from brands. In fact, Twitter has found that 56% of Twitter mobile users are influenced by content on Twitter when they are buying a product or service. This is perfect news for marketers with savvy brands, tweeting engaging and relevant World Cup content, will be able to connect with fans no matter where they are watching the games.

So, how can your brand stand out? One, you need to know the conversation. What are people talking about as it happens? Two, you need to know how your brand fits in. Football fans are passionate — so your brand needs to ensure your conversation around the event is real and makes sense. Third, you need to know what your competitors are doing. Fourth, you need to understand who is watching. Twitter has eleven facts about Twitter users and the upcoming World Cup:

11-Football-Facts-Turf-copy_0

Getting all the data you need and making sense of it can be difficult. Showing how hard you’re working to make it pay off can be even more difficult. And we believe it doesn’t have to be that way. So, we’ve launched World Cup Mission Control Centres for Brands. We want to empower you and your brand to better visually monitor your reputation and online conversation around the World Cup 2014 in real time. The World Cup Mission Control Centre provides live data visualisations around online mentions, share of voice, popular topics, user-generated photos and Vines, competitor standings, and more so you can stay on top of the world’s biggest event this summer.

We know data can be simple, beautiful and powerful. And with the World Cup Mission Control Centre, we want to put that in your hands. Brands, like Adidas France, can prominently display the live data and interact in real time, making the tool perfect for any brand taking an active role in the World Cup this summer. With the World Cup Mission Control Centre, marketing teams can be set up in less than 20 minutes to interact with consumers, surface relevant and new content, and share data instantaneously, all in a way that is much more engaging, collaborative and insightful.

Want to learn more or get your own Control Centre? Email us at worldcup@buzzradar.com. However your brand gets involved, you don’t want to miss taking part in this global event. The World Cup is full of passion and highly active viewers.