Made You Look: The Rise of Digital Signage

Buzz Radar, London // Lifestyle commercial and office photography // www.samdocker.co.uk

We’re often surrounded by screens; we’re even seeing them more in businesses and retail environments. From digital menus in restaurants to wayfinding kiosks in transport centers to digital billboards in airports, digital signage is becoming increasingly popular. But why?

Digital signage attracts attention — and it means consumers are more likely to pay attention. In fact, digital signage has a higher recall rate than any other traditional media. 83% of people can recall at least one ad seen on a digital billboard in the past 30 days. In addition, digital displays capture 400% more views than static ones. One restaurant even boasted a 50% increase in sales when switching to a digital menu. All this means more eyes and better brand recognition.

So, how exactly can your business use digital signage? It’s most commonly used to display messages and replace company memos. But it can also be used to share data to help reduce workload. You can update messaging easily and remotely, so everyone sees important info instantaneously. For example, our friends at STA use it to update fares and packages from their HQ and distribute to more than 200 stores globally. They are also able to incorporate engaging UGC. This year they plan go entirely paper poster free.

Integrating digital signage with real-time user generated content, like Twitter and Instagram posts, makes your content three times more engaging. This brings in trust from friends and people consumers know. This combination means that digital signage can influence purchase decisions and increase brand awareness. Eight of ten customers have entered a store because of a sign catching their interest.

What are some other applications? Digital signage can:

  1. Be a tool to interact with your customers.
  2. Provide information and entertainment while customers wait.
  3. Make environments more attracting and engaging.
  4. Display anything from UGC to ads to media to video to Twitter feeds.
  5. Reduce printing costs and time.
  6. Provide additional revenue from advertisers.
  7. Engage customers at the point of sale.
  8. Provide peer recommendation for products and brands at point of sale.

Digital signage can directly translate to sales. In fact, 80% of brands experienced a significant increase of up to 33% in additional sales by using digital signage.

The benefits of digital signage are pretty clear. With our Relay product, you can get your own digital messaging platform and give it a try. Learn more and get started here.