Relationships Matter: Why Your Brand Needs to be Socially Active

Think social media is just about engagement and vanity metrics? Well, Altimeter Group recently conducted some research for LinkedIn and they might be able to change your mind on that.

Altimeter Group dove into what benefits top socially engaged companies reap when cultivating an engaged presence on LinkedIn. This includes content marketing, employee engagement, talent and recruitment and sales efforts. While it’s just one platform, there’s a lot to learn from it. In particular, employees of top socially engaged companies are far more optimistic than those of other companies: 52% versus 41%. Furthermore, 20% of employees are more likely to feel inspired based on this activity and how their company is using social media to engage with them.

This is also where your team is getting their news about you. 54% of engaged employees read content by their company through social media, and 38% are more likely to share relevant company content with coworkers and customers when the company shares content in social media.

It’s becoming more and more clear that socially engaged brands are winning not just consumers but their employees too. See more from the team at Altimeter Group:

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