The Power of a Story: Day 4 of Cannes Lions

By June 26, 2015Events

The Festival of Creativity brings together some of the world’s most creative and inspiring. And the fourth day did not stray from that trend. The day’s highlight was the stirring and compassionate speech from Monica Lewinsky. Earning a standing ovation for her powerful anti-shaming speech, she was the main topic of conversation throughout the day, garnering 23% of the buzz.

While the speech wasn’t livestreamed, you can read it in its entirety here, and we highly recommend you do. You’ll quickly see why she left other speakers behind her.

Outside of Monica’s inspiring presence, David Guetta and Ogilvy’s Tham Khai Meng were popular speakers, at 14% and 13% respectively. Ogilvy remained dominant at 33%, with Twitter at 16% and Havas at 10% behind them.

Overall, the day saw 41,000 mentions and 5,305 photos. Not terribly surprising the peak of the day started at 4pm, after Monica’s speech has settled in with attendees. Personally, it proved to be one of the best days of Cannes Lions and left me eager to see what the final day will bring.