Yesterday, America hosted their Big Game, and what a game it was, with over a hundred million tuning in. Considering last year over 75% of brands integrated social into their advertising spots during the final, we knew this year would be abuzz with chatter.
With Patriots coming back from a record 25 points down, and Tom Brady throwing for his record 5th Vince Lombardi Trophy, viewership was at a high, and social conversation reflected it. There were over 26 million social mentions related to #SB51, nearly half a million photos shared and a reach of over 21 billion impressions. The top 3 peaks of conversation were the comeback touchdown in overtime, the end of the halftime show and Danny Amendola’s 2-point conversion to tie the game 28-28.
Budweiser along with other brands, plus Lady Gaga, took the legendary half-time slots. The former generating huge buzz with their immigration-themed ad, and the latter by jumping off the stadium roof to kick off the half-time show. However, with 479.9 million social impressions, Netflix’ “Stranger Things” ad generated the most for any ad on the night.
Here are some of the best performing posts from the evening:
— NFL (@NFL) February 6, 2017
This is for you, Monsters. I love you. pic.twitter.com/1Wh56OThzm
— xoxo, Joanne (@ladygaga) February 6, 2017
— New England Patriots (@Patriots) February 6, 2017
— Ellen DeGeneres (@TheEllenShow) February 6, 2017
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