What’s Cooking Behind The Great British Bake Off

By October 8, 2015Events

As one of Britain’s most successful shows, The Great British Bake Off draw millions as the sixth competition came to a close. With 13.4 million viewers, this season of The Great British Bake Off broke records to become the most watched programme of the year. Featuring Nadiya Hussain, Ian Cumming and Tamal Ray as the finalists, the audience eagerly awaited who would be awarded victor.

But what did the social data reveal? Over the nine episodes, 1.5 million mentions, 148,000 photos and 839 videos were shared. And the show gained 72,000 Twitter followers and 112,000 new Facebook page likes. These peaked, naturally, during the final with 192,900 tweets, with the opening coming in second for most mentions at 184,690 tweets. Interestingly, the third week was the next most talked about episode, in which Paul received the first ever special commendation for his showstopper King of the Jungle. The bulk of the conversation was naturally centered in Great Britain, but it did extend substantially to the Netherlands and the US. While Nadiya was the audience favorite, Ian did lead the conversation throughout the season, garnering 18% of the mentions. Mat, Tamal and Nadiya came in closely together behind him, dominating 14%, 12.7% and 12.3% of the conversations respectively.*

Everyone got in on the action in the final, from the band Little Mix to Manchester United and Andy Murray. Overall, yesterday the show saw 193,000 mentions, 10,500 photos and 52 videos. With little surprise here, Nadiya was the clear social winner, earning 40% of convo, with Ian at 27% and Tamal at 14%.

Thanks for watching with us — we can’t wait for Season 7 to start baking!

*Data around contestant Paul was convoluted due to conversation around the presenter Paul Hollywood.