Overall, the final day of the festival saw 33,000 tweets and 3,855 photos, reaching 280 million. The peak of the day did hit earlier than expected at 11am. Not unexpected, Ogilvy maintained their lead, owning 33% of the conversation, followed by Twitter at 14% and Havas at 11%.
The week's hangover was in full force, but it didn't hamper the depth of the dialogue at all. Al Gore's speech took the lead, garnering 36% of the buzz. Behind him was Sir Martin Sorrell at 20%, and deservingly, Monica Lewinsky at 8%. Keep an eye out for our full week wrap-up coming soon!
Published on 2015-06-28 14:56:08