Summer Olympics 2016: Who Won Social Gold

While the USA, Great Britain and China may have walked away with the most medals from their performances, the conversation online around the Summer Olympics focused on the individual winners. Many of the top athletes and hashtags were official markers of the conversation, like @Olympics, but some standouts included first-time medal winners, like India’s P. V. Sindhu. Sindhu charted history with the feat, as she is the youngest and first woman to garner an Olympic Silver medal representing India.

While the major peaks in conversation centered around swimming events, Athletics was a major topic. With 51 events throughout the games, viewers had a breadth of opportunities with which to contribute to the dialogue. There was a clear lead with sponsors of the games, with GE dominating most of the conversation in those areas.

One interesting note is the downward trend in overall conversation from the summer Olympics in 2012. With a focus on Rule 40, this may have factored in how much the topic was actually mentioned online and able to be tracked.

See the social trends from throughout the competition below.

Published on 2016-08-24 19:00:06