Human Expertise x Data x Machine Learning
Data without context and empathy is meaningless.
We’ve spent the last 6 years designing and developing Buzz Radar a real-time insight platform for some of the biggest brands in the world. As well as providing cutting edge insight technology, our clients have often asked us to help translate that insight, provide context and data driven advice to inform their strategy. So we’ve created Credible Influence to do just that.
Whether it’s helping guide engaging creative content or helping predict trends that provides a brand with game changing insight, everything we do is based on state of the art data science.
Helping Brands Become Data Driven
Dashboards, algorithms and machine learning can only push data, correlations and insights to a certain point. In a world where technology has adapted faster than human behaviour, you need experts to provide a human touch to ensure you’re working with powerful insights that will help you to win.
The engine that powers and supports our team of strategists, tacticians and analysts is our proprietary Buzz Radar platform. 6 years in the making and built using IBM Watson AI, it allows us to capture, analyse and visualise vast amounts of data quickly and extract deep meaningful insight.
Combined with our industry leading team, we can quickly and easily uncover insights, spot trends and make predictions for our clients. Turning all that, unwieldy unconnected data into powerful actionable intelligence that drives ROI.Learn More
Our unique advantage: AI Audience Analysis + Human Expertise
Having the most advanced tools and access to great data is often only part of the challenge when it comes to getting the most useful insights. Our experienced team of analysts work with clients to ask the right questions for their unique use case then let machine learning do the heavy lifting. This allows our specialists to focus on things humans do better than computers, providing context, interpretation, and recommendation. The results come in the form of beautiful easy to understand tailored reports and data driven strategies that transform performance.
Buzz Radar has consistently been a valued partner for our organization. They are at the cutting edge of data and AI and bring expert analytics to any project we have worked on with them.