AI-Driven Insight Fuelled By Your Data

Actionable marketing intelligence delivered in a way you can act on.

A faster, smarter way to run your marketing

Buzz Radar’s Cognitive Command Centre connects the sea of marketing data created by your organization and with the help of IBM’s Watson AI turns it into actionable, intelligent insights. All seamlessly baked into your team’s workflow so the right insight gets to the right person at the right moment leading to smarter better-informed decision making.

With a few clicks connect your marketing platforms easily and securely in a unified space and then let our AI uncover powerful insights and display them with meaningful visualisations.

Three different ways to engage with your data

The real-time dashboard displays a range of animated insights to build a clear picture of whats happening with your brand. Built on our award-winning proprietary data visualisation technology it’s fully interactive, easily customisable and massively flexible. It’s the clearest way to provide an engaging, insightful overview of your data to the widest possible audience, even those team members who aren’t comfortable with data and analytics.

Tombot is our AI Data Assistant. He lives on your internal communication platform, like Slack, Teams or Workplace. He’s connected to the all your data to and can intelligently answer questions you ask, finding the answer in a moment or alerting you to anomalies and providing you with reports. It’s like having a data scientist at your fingertips 24/7.

Our all-new insights platform is the fastest, easiest way of gaining deep insight from your data. with it’s easy-to-use, fast, intuitive UX any team member can jump in and gain deeper insight from across your marketing channels in moments. It’s packed full of different ways to view data so in a click can get context to what you are seeing and with AI analysis of peaks and dips you can get meaningful answers fast.

AI generated insights & recommendations

Powered by Watson

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Social Tracking

Access award-winning social tracking capability across nearly all major social channels.

Twitter and Facebook Firehose: Capturing every data point and mention in real-time.
Advanced Multi Language Sentiment: Via Watson Alchemy Language API.
Owned Channel Tracking: Best in class tracking measurement and visualisation of all social channel performance.
Post Performance Monitoring: Measuring real-time and historical engagement of owned social content.
Real-time Competitor Analysis: Across Twitter, Facebook and YouTube.

Paid Media Analysis

Receive insights and detailed reports on your performance for Facebook Ads and Google Adwords

Intelligent Alerts: Keep an eye on your paid media investments 24/7 and prevent costly anomalies like overspend or saturation.
Analysis: Track all your campaigns, not only the top spenders.
Recommendations: Receive proactive insights and actions to maximize ROI.

News & PR Monitoring

Capture and analyze data from all your PR campaigns across over 3 Million news outlets and blogs.

Quantify your PR impact
Know your share of voice
Understand how audience feel about your brand
Build Clippings lists in moments
Be Alerted to impending PR crisis

Social Tracking

Access award-winning social tracking capability across nearly all major social channels.

Twitter and Facebook Firehose: Capturing every data point and mention in real-time.
Advanced Multi Language Sentiment: Via Watson Alchemy Language API.
Owned Channel Tracking: Best in class tracking measurement and visualisation of all social channel performance.
Post Performance Monitoring: Measuring real-time and historical engagement of owned social content.
Real-time Competitor Analysis: Across Twitter, Facebook and YouTube.

Paid Media Analysis

Receive insights and detailed reports on your performance for Facebook Ads and Google Adwords

Intelligent Alerts: Keep an eye on your paid media investments 24/7 and prevent costly anomalies like overspend or saturation.
Analysis: Track all your campaigns, not only the top spenders.
Recommendations: Receive proactive insights and actions to maximize ROI.

News & PR Monitoring

Capture and analyze data from all your PR campaigns across over 3 Million news outlets and blogs.

Quantify your PR impact
Know your share of voice
Understand how audience feel about your brand
Build Clippings lists in moments
Be Alerted to impending PR crisis

Test drive Buzz Radar and discover a smarter, faster way to run your marketing Book Now

As soon I saw the platform I knew we had to have it.

Jeremy Waite - Chief Strategy Officer at IBM

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