Social media is now a key part live events in both the corporate and entertainment sectors. By their nature they generate a huge urge for people to share and consume a wide range of content be it photos, tweeted opinions and commentary, videos, blogs and much more.
All of this is created, shared and viewed at huge volumes in realtime so it becomes a challenge to understand how to make the best of this fantastic content and share it with your audience.
At Buzz Radar we provide the strategy, creative and technology to take all the social content that is being created at your event and visualise it ways that will excite, engage and entertain your audience, allowing them to interact with the event around them like never before.
At events like the Cannes Lions international event of creativity we leverage not only the content from social networks like Instagram pictures and tweets, but also the data created by your audience, we analyse the sentiment of every conversation posted online, as well as the volume and vibrancy. All this lets you know what people are talking about in realtime and visualises it using the latest info graphic design and animation techniques.
Visualisations like Realtime animated instagram walls: Projecting and animating audience photos live on stage in realtime add colour and context to events. We visualised over 6000 images in realtime at Cannes this year.
We’ve also created Foursquare activated video walls, doors, vending machines and light shows: Where an audience members check into a venue we make something personalised and magical happen.
We’re also the only turnkey solution that can provide realtime data inside a 3D projection – we can use tweets, photos and social media data to make live realtime info graphics tailored to your event that can fit on a single screen, be broadcast throughout your event or be projected on to the side of a building.