THREE IN FOUR MARKETERS
ARE GUESSING ABOUT THEIR AUDIENCE
Opinion about your brand forms on social and inside AI answers, where most brands struggle to find insight.
Buzz Radar captures and analyses those conversations, so you understand what moves your audience, and know what to do next.
Source: Nielsen Annual Marketing Report, 2022.
Trusted by the brands that can't afford to guess
What audience intelligence delivers
From the work we've delivered for clients across pharma, motorsport and beyond
Whatever your market, start here
For life sciences and pharma
Prove what your audience responds to
Patient and HCP conversation, read and validated so Medical can defend it and Compliance can sign it off. Meet BRIANN, audience intelligence built only for pharma.
Explore BRIANN
For tech, motorsport and more
Decisions you can stand behind
Turn millions of real conversations into audience insight your team can act on, across retail, finance, technology and more.
Explore Our Services
Six kinds of intelligence, one method
Each is powered by AI and driven by human analysts who learn your business and turn the data into decisions you can act on
Audience Intelligence, built for pharma's toughest jobs
- Built only for pharma HCP and DOL depth a generalist can't carry
- Compliance built in Regulatory-aware framing Medical can defend
- Human-validated AI agents kept in tune by a pharma expert
26%
of marketing budgets are lost to decisions made on gut feel. We help you spend the other way.
AI, kept in tune by human analysts
An intelligence tool without people who understand your challenges is a jet without a pilot. We read millions of real-time conversations with AI, then put human analysts on top to check the method and stand behind the output. Insight you can act on, and prove.
- AI at scale Millions of real conversations, read in real time.
- Human analysts Experts who learn your business and validate every insight.
- Proof built in Every finding traces back to the conversation behind it.
The insights from Buzz Radar form the foundation of our strategy and inform our daily decision making.
Alejandro Rodríguez
Global Head of Patient Engagement for Myeloma - GSK
Where we listen
Every major social and digital channel, across 1M+ sources, in real time.
- TikTok
- X
- YouTube
- Threads
- Snapchat
- Twitch
- Tumblr
- Telegram
- Discord
We read the image, the video and the podcast, not just the text; all GDPR compliant, surfacing up to 80% more of the conversation.
Our White Papers
White paper series
Driving Engagement: a decade inside the F1 audience
Our three-part study of Formula 1 fandom, built on more than 70 million online discussions across ten years. Read the series.
See the full series- 01 Have we reached peak F1? A decade of social data on whether F1’s post-2016 surge has started to cool. Download
- 02 Does F1 need Drive to Survive to survive? How Netflix reshaped fan engagement, across 70M+ online discussions Download
- 03 What keeps the F1 audience engaged? Inside the drivers, moments and markets sustaining a global fanbase. Download
See it on your own data
Book a demo and we'll show you the audience intelligence behind your toughest marketing decision, in your market, with a human analyst alongside.